While the WWE tries to get itself out of sinkhole it has created in the last year with poor planning, bad script writing, injuries (which are unavoidable) and lack of creativity, there are a few steps the company could take to assure itself of moving in the right direction.
It may sound like a cliche, but the WWE is in a semi-desperate situation. The script writing of late has been weak. Injuries to CM Punk, Mark Henry, Fandango and Kofi Kingston have led to what appears to be “on the fly”decision making – some good, some very bad. In the end, all we are seeing on television is a bunch 180-degree turns which leave us wonder what the hell is going on.
Here is how to invigorate the WWE and make wrestling matter again (yes, I stole this from TNA).
The one thing Eric Bischoff did in WCW and in the AWA was write a story in such a way that he started from the end result and worked his way back. In the beginning, it worked masterfully. Jumping the Shark a bit, he got way ahead of himself and sunk WCW and almost destroyed TNA.
There needs to be more “forward” thinking on the part of the creative team. It is hard for me to think that with all the “talent” behind closed doors and the fact former script writers and bookers like Dusty Rhodes and Kevin Sullivan are on hand, there cannot be a decent program or angle written.
The WWE could also take a page from its former self and bring back the “essence” of what wrestling used to be. Colorful characters, more emphasis on the tag teams (which is happening) and a greater presence of managers in the company would serve the wrestling world well.
Managers, more than anything, may help establish true battle lines and create subplots the company has failed to create in recent months.
The basic goal of a manager is to give his or her wrestlers a push never changes, how they go about it will depend on several factors, especially alignment. A heel manager, for example, may have their wrestler constantly duck tougher opponents while cheating to help them win when they do actually wrestle. A face manager, however, may spend the majority of their interview time talking about how tough their wrestler is and going out of their way to find bigger and better opponents to challenge, as proof.
Paul Heyman and Zeb Colter have proven to be great advocates for their clients and have become almost more important to the storyline than the wrestler. Vickie Guerrero was perfect for that role as well and AJ Lee has found some success. But what happened to the droves of managers in the business? The Lou Albano’s, Mr. Fuji, Jimmy Hart? There needs to be new blood, new excitement. A new energy.
Vince McMahon may have won the war by purchasing WCW, but since then, the product has suffered with the owner of the WWE competing against himself. No one wins in that situation. Bringing back managers, subplots, new scripts, the growth of younger talent (like The Shield and Bo Dallas) —- they all help make the product better.
While the idea of Vince McMahon bringing back “Mr.McMahon” to the WWE and feuding with Triple H is great because it is built on a concept from the past, the fact it has to be written into shows in the first place shows us that there is a missing creative spot in this company. Maybe bringing back ideas that work outside the ring could lead to success in the ring.