From SunLife Stadium in Miami, FL
April 1, 2012
It’s been purported that each WrestleMania event is generally planned a year in advance, and the booking is written backwards to support what they want to present on the grandest stage. While recent WrestleManias seem a bit more thrown-together at times, owing to an increasingly frenetic Vince McMahon being known to make constant changes, WrestleMania XXVIII was an event where a year-long plot was used, this time as an actual storyline.
One night after WrestleMania XXVII in Atlanta, John Cena called out The Rock. Rather than thrash the previous night’s guest host for costing him his World Title match against The Miz, a calm and happy-go-lucky Cena simply challenged Rock to a match at next year’s big event, giving both men one year to prepare for the clash of the ages.
The idea was unique for a modern time frame in which that $45 secondary PPV that you’re being offered has but two matches booked sixteen days before the event. It’s a little hard to get up for those shows (and buyrates seem to agree), but a WrestleMania where the main event is entrenched in everyone’s brains for 363 days?
WWE was becoming a different place, as CM Punk and Daniel Bryan, who’d each passed through Philadelphia’s Murphy Rec Center on the way to the top, won the WWE and World Heavyweight Championships in 2011.
In spite of all of the social media blitzes, irksome moments from Michael Cole, and use of gimmickless FCW/NXT castoffs, it seemed WWE was crafting a WrestleMania unique among the pack. Between a year-long main event build, and two “workrate” champions, the everyday mold was finally being broken.
Cena and Rock crossed paths prior to the WrestleMania main event, as Rock’s movie schedule allowed him to wrestle at Survivor Series 2011. That night at Madison Square Garden, he and Cena formed a super-team that annihilated The Miz and R-Truth. Afterward, Rock dropped Cena with a Rock Bottom as a reminder that, in four months, they’d each engage in a defining match in their careers.
After Cena was sidetracked by a hard-boiled feud with Kane through early 2012, he and Rock criss-crossed on the remaining road to WrestleMania, insulting each other in their typical juvenille fashion. Rock would host one of his trademark “Rock Concerts” laden with entendres and jibes toward the current company flagbearer, while Cena reinstituted his “Doctor of Thuganomics” persona, ripping into Rock with some lines that would make the kid-friendly sponsors cringe.
The match was even given a TV special on USA Network to promote the history of the icons, giving this match, dubbed “Once in a Lifetime”, a super fight feeling like no other in recent memory.
As if the dream match wasn’t enough to churn buyrates, the “end of an era” was also promised. The Undertaker, 19-0 at WrestleMania, wasn’t happy with how he barely eked the win out over Triple H one year earlier, and demanded a rematch with COO of the company.
Hunter initially balked, but The Dead Man persisted, eventually goading the man technically his boss into a fight. The Game agreed on one condition: that it be a Hell in a Cell match. Shawn Michaels, who’d had his career ended by Undertaker, was made guest referee as one last twist of the screw.
Sheamus was the winner of the 2012 Royal Rumble, last ousting a quizzically-acting Chris Jericho. The Celtic Warrior waited three weeks before deciding which championship to challenge for, ultimately deciding on the World Heavyweight title held by an increasingly-self-indulgent Daniel Bryan.
Bryan was an anomaly, winning the title as an underdog hero on December 18 via briefcase cash-in, but slowly took on a portrayal as an egomaniac jerk. Not only did he ignore the affection of girlfriend AJ Lee, but Bryan began to praise himself more and more for minor victories, many of them tainted. He even allowed AJ to be injured by a stampeding Big Show, all just to keep his title.
As for the WWE Championship, anti-hero CM Punk would face the winner of a ten man battle royal that took place on February 20. Jericho would win, and thus be afforded a chance to continue his vague “end of the world” crusade via the company’s top champion.
Jericho first began the mind games with Punk by claiming the “Straight Edge Superstar” had stolen his “Best in the World” moniker, which Punk gladly challenged Jericho to try and take back. With the champ not fazed, Y2J resorted to revealing the ugly family history of Punk, complete with the addictions his family members all once had. Jericho promised to lead Punk down the road of self-destruction en route to taking his title.
Michael Cole and Jerry Lawler were the evening’s commentators, joined by a now-goateed Jim Ross for the Hell in a Cell match. For the third time, Lilian Garcia performed America the Beautiful. The Hall of Fame Class of 2012 consisted of Edge, The Four Horsemen (dual induction for Ric Flair), Ron Simmons, Yokozuna, Mil Mascaras, and celebrity inductee Mike Tyson.
World Heavyweight Championship: Sheamus def. Daniel Bryan in 18 seconds to win the title
(And we stumble out of the gate. Boy the fans at SunLife dumped on them for this decision. I’ve said it in other mediums: it’s not the treatment of Bryan that made this moment suck; it was the belief by the company that Sheamus was going to look stronger as a result. The people who run WWE couldn’t find the pulse of the fans if they had a GPS)
Kane def. Randy Orton in 10:56
(I don’t know who this “Daniel Bryan” fellow is, but he sure got a lot of chants during this match. Decent contest that ended with a flying chokeslam)
WWE Intercontinental: Big Show def. Cody Rhodes in 5:18 to win the title
(The build was entertaining, with Rhodes showing film of Show’s WrestleMania embarrassments to psyche him out, but the match was all too brief. Rhodes actually reigned as champion for eight months)
Maria Menounos/Kelly Kelly def. Eve Torres/Beth Phoenix in 6:49
(All of these women are gone from WWE, which is a commentary on how women would rather do “something else” than work there. But I’d take a stinkface from Miss Menounos, at least)
Hell in a Cell/”End of an Era”: The Undertaker def. Triple H in 30:50
(Opinions of this one are a little divided. Some call this the greatest match in the history of the galaxy. Others think it was stupid to have Triple H assault Undertaker with basic moves, and have Michaels nearly “stop the match” because Taker couldn’t continue. Because Hunter’s so bad ass. Eh, 20-0 is 20-0, even if was slower and more plodding than Heaven’s Gate)
David Otunga/Mark Henry/The Miz/Dolph Ziggler/Jack Swagger/Drew McIntyre def. Kofi Kingston/Santino Marella/Great Khali/R-Truth/Zack Ryder/Booker T in 10:38
(As a result of this, John Laurinaitis won complete control of Raw and Smackdown from Teddy Long. Oh, and Zack Ryder looked like a useless tool. That’ll learn em)
WWE Championship: CM Punk def. Chris Jericho in 22:21
(A highly physical and intense battle that took some time to find second gear, I still found it to be the best match of the night. The battle at the end over the Anaconda Vise, with Punk refusing to give up on the hold, despite Jericho’s vicious struggle, was a nice touch)
(Nice throwback to the big-time WrestleMania main events of old, even if it was preceded by a six hour concert featuring Flo Rida and anorexic Shannon Moore. Cena’s undoing came as he tried a People’s Elbow, only to be Rock Bottom’d. Some said it was boring, but I actually liked it. Whether Rock has the endurance for another 30 minute match is another story)
ITS PLACE IN HISTORY
It’s hard to argue with 1.22 million buys, a WWE record, so some would say that a year-long build is the way to go. Rock would remain a part of WWE in a limited capacity, sticking around to challenge for the WWE Title at the 2013 Royal Rumble, but we’ll get to that next year.
The show began disastrously, and the fans largely didn’t come out of their anger-induced coma until the Hell in a Cell match. As many people who remember that match, and Rock and Cena’s epic showdown, equally remember how the show opened with the misstep of Sheamus and Bryan, possibly the worst WrestleMania booking since Hogan went over a tired Yokozuna at WrestleMania IX.
It wasn’t a terrible show, but it wasn’t a home run in any way except financially (undoubtedly important, despite our gripes). For the official “portrait” of the show, my pick will be a split screen. On one side is Shawn Michaels and Undertaker holding up a semi-conscious Triple H on the stage, while The Rock stands tall on the other side. WWE more than ever lives off of the past, as it can’t create an exciting present. Logically, their imagery should make you think you’re in 1998.
Justin Henry has been an occasional contributor to Camel Clutch Blog since 2009. His other work can be found at WrestleCrap.com and ColdHardFootballFacts.com. He can be found on Twitter, so give him a follow.