As the wrestling world gets consumed with the excitement of one hot WWE angle, another is struggling to simmer. The invasion of Kevin Owens, red hot only a few weeks ago has been marginalized to the point where it is time to seriously worry about his WWE future.
[adinserter block=”1″]Kevin Owens did not have a good 24 hours from Sunday to Monday. In a matter of 24 hours, the brazen star of the future tapped out to the old guard, his most devastating loss to date while the very next night was booked in a pull-apart with the Undertaker and Brock Lesnar as just another guy on the low-mid card. The Kevin Owens has officially ended.
Owens came into the WWE and immediately took the company by storm on his NXT debut. Debuting on an NXT special he not only squashed his opponent but laid out then-reigning NXT champion Sami Zayn. Owens was immediately portrayed as something special as he destroyed Zayn for the NXT title, laying out the most popular NXT star. This was not just another guy being introduced, this was a guy portrayed to fans as the real deal.
The Kevin Owens ride went smoothly over the next few months as he destroyed Zayn in the rematch and stood face to face with Samoa Joe. The buzz around Owens at NXT was something that hadn’t been seen since NXT debuted. Unfortunately for Owens, he came face-to-face with John Cena on an episode of RAW and now finds himself on the descending end of a roller coaster.
I warned everyone the second the WWE kicked off the Owens vs. Cena angle. Be careful what you wish for Owens’ fans, because they angle never end well for the other guy. Whether it was Rusev or Bray Wyatt, the Cena rub always ends with Cena on top and the stars of his uprising opponents pointing downwards. Why did anyone think that Kevin Owens would be different?
Yes, Kevin Owens went in there at Money in the Bank and not only had a great match with Cena, but beat him. Ignorance was bliss as Owens’ legions of supporters saw this as a changing of the guard where I saw it as the beginning of the end. Owens got hot and even with a loss at Payback, still kept his heat thanks to an even better show-stealer against the former WWE champion and a great post-match angle.
Then came Beast in the East and while Owens has to lose the title at some point, the timing just seemed odd. Here you had a guy that some were calling the star of the future, yet he was now booked in two straight high-profile losses. It just didn’t make sense. Unfortunately for Owens the timing of all of this may have been his biggest enemy of all. Some reports indicate that Vince McMahon blamed Owens, among others for the declining RW ratings. Fair or not, his goose was cooked. Detractors in the company had all of the ammo they needed to shoot his push right in the foot and that is exactly what they did.
I don’t care what Owens’ proponents say, there is nothing good that came out of his loss at Battleground. A tap would have been fine with a good explanation or a hot post-match angle but we got none of that. All we got was a tap and an exit from the top of the cards. Owens has now been relegated to running away from Rusev, doing a pull-apart, and another likely loss to Finn Balor in Brooklyn. It’s over!
[adinserter block=”2″]Owens is just another victim of the inconsistencies we all like to refer to as WWE booking. Owens place on the cards and heat with the crowd have nothing to do with his talent Perception is reality and the casual fans see him as a guy that just isn’t good enough. That won’t change unless a major commitment is made to him by the creative department. It’s been over a year and Bray Wyatt still hasn’t fully recovered and he had every bit as big of a push against Cena as Owens did.
From here on out Owens will be relegated to a low-mid card wrestler. He won’t get the time he had with Cena, thus his matches probably won’t be as good. His boasts and taunts will seem comical and while he will probably pop into a RAW main-event every once in a while (I am almost positive we’ll see another Owens vs. Cena match on RAW), the days of shows and events being booked around him are over.
And that is a damned shame!