The WWE is less than two weeks away from one of its biggest events of the year and you wouldn’t know it. A stellar Hell in a Cell 2015 card is marred by poor promotion, lack of direction, and less hype than recent Network specials.
Don’t be fooled. There are some WWE shows that pop up from time to time that the company puts little effort into promoting. Some events are not promoted well because the card is just filling up a slot on the calendar while others may lack star-power due to injuries or other circumstances. Sure it happens, but Hell in a Cell does not fall into any of those categories, yet the MSG Network special received more attention on RAW and I have no idea why.
Coming off a successful SummerSlam event, the Undertaker vs. Brock Lesnar trilogy should be enough of a story to carry the show. The hype going into that match, starting with what was tantamount to over a year of hype on Paul Heyman promos, was one of the most intense I can remember for a non-Mania match in years. It worked and the fans were buzzing from the second they realized the big match was on.
It was such an easy match to book. Simple old-school booking, centered on a classic wrestling pull-apart was all those two needed to hook the fans. Just seeing the two stand face-to-face before they even touched had fans excited. Yet here we are with one RAW left to go before the big event and we haven’t seen the Undertaker and Lesnar appeared on television more to promote his MSG match with Big Show. I don’t get it!
Dolph Ziggler challenging John Cena for the U.S. title is everything hardcore fans have wanted to see since Ziggler lost the belt to Alberto Del Rio a few years back. All those fans and many others ever wanted was to see Ziggler in a top spot. How does the WWE entice those fans with this match? They book the match for free on television and put Ziggler down, reminding you that this is not the push you have been waiting for. How that gets anyone excited is beyond me.
The only match that has received any serious attention has been Kane vs. Seth Rollins for the WWE world title. I’ll give them credit, they are certainly putting all of their eggs into this basket. Unfortunately the feud hasn’t caught on according to recent ratings and the match is probably several months too late. The irony of it all is that if they pulled the trigger on this match a few months ago when people wanted to see it, it could have been successful. Yet the company is using this match to anchor the show when quite honestly, I can’t imagine anyone would watch or order Hell in a Cell on this one.
Now with all of that said, the company has a big RAW scheduled next Monday night. The Undertaker is scheduled to be there. However, Brock Lesnar’s status on the show is in doubt sans a Stone Cold Podcast. Maybe it is some kind of a self-fulfilling prophecy but a disappointing network or PPV number isn’t the result of a bad card, it’s the result of lost opportunities and lazy booking.