WWE | Pro Wrestling

WWE Creative Needs An Overhaul

It’s easy to boo Roman Reigns but the Royal Rumble fiasco is symptomatic of a bigger problem. The Reigns revolt caps off a decade of consistently poor creative and ignorance that has produced absolutely zero new superstars and has done more to damage careers than enhance them. It’s time for this department to start taking some accountability and it starts right at the top with the Chairman of the Board and his hand picked successor.

WWE fans find themselves in the same spot they were last year. Frustrations are peaking once again as the company has sealed themselves into a bubble, isolated from the fans, forcing a superstar on its customers. Many bloggers and pundits are looking for answers, most accusing the WWE creative hierarchy of ignorance while I tend to look at more at the obvious. This writing team and it’s commanders in chief are inept at their jobs.

It’s easy to sit back and criticize booking based on personal tastes. Whether you were a fan in the 80s or last month, no booking period has ever given you everything that you wanted. This isn’t even a case of the company getting its top guys wrong. That isn’t the issue. The issue here is that an objective look at this writing regime and its process over the last several years concludes that this writing team has done more harm in elevating talent and creating elite superstars than any other in the history of the WWE.

Stone Cold Steve Austin was the first guy to my knowledge to question the writing process to the head cheese, Vince McMahon. Austin asked Vince why it took so many writers, some with no pro wrestling knowledge, to book a company that was successfully booked by less than a handful of guys for decades. Vince gave him the “Oh Steve the business has changed” line and he’s right, it has changed. The WWE business model no longer elevates talent to the top of the card and has not been able to figure out how to do it since about 2010.

The current state of the WWE is full of guys that are what many in the business would call great hands. As a supporting cast, this may be the most talented supporting card that the WWE has ever produced in my lifetime. From bottom to the middle, it is hard to argue with the quality of most WWE talent yet there is a gap and it is a big one from middle to top. That gap continues to widen and Roman Reigns is the latest example of a company that continually fails to put guys in the right positions to make that leap.

I don’t know what it is because as many have said, it’s not rocket science. Booking pro wrestling is not that hard and elevating guys to the top is a lot more simple than Vince McMahon wants you to believe. Yet for whatever reason the WWE Creative department continue to muddy up the process with their terribly scripted promos, illogical storyline progressions, 50-50 booking, lack of continuity, and cartoon-ish character development. The more they tinker the bigger the misses and there is plenty of evidence to back that up.

The Miz, Jack Swagger, Dolph Ziggler, Christian, Mark Henry, Dean Ambrose, Sheamus, Alberto Del Rio, CM Punk, Ryback, and Bray Wyatt all come to mind as misses. Hear me out before you argue CM Punk. These guys were all identified at some point as guys the company wanted to elevate to the top. Everyone here at some one point garnered some momentum and were on their way to the top of the cards. All of these guys were able to create some buzz, acquire fan support, and appeared poised to fill one of those coveted top spots. That was of course until the creative team started to work their magic (I’ll call it black magic in this case), get cute, and successfully booked these guys all back to the middle and lower cards where they started from. At the end of the day the creative team did nothing to put these guys in a position to succeed, yet there has been minimal accountability for these failures.

But there have been some hits! Yes, there have been some hits. CM Punk, Daniel Bryan, and even Ryback for a short time were able to breakthrough and reach the top of the cards. In the case of Punk, if you look back at his pre-pipe bomb angle he was positioned a couple of times to move up the cards yet wound up in an eventual descend each time. The difference between all of these guys and the above is that their rises came about organically. Their success had absolutely nothing to do with the writing. Ironically the only thing that kept these guys from staying in those top spots was the creative team. It was the crack creative team that got cute and tinkered with an entity that was already appealing to fans. In the case of Ryback, he was never able to get his momentum back and was eventually sent back to the openers. Punk was talented enough to withstand it, yet even Punk never fully reached his potential thanks to the meddling of Vince, Hunter, and friends. Daniel Bryan is still a question mark. He already withstood the tinkering of the fall of 2013. We won’t know for a few months whether he’ll get past this phase.

And then of course there is Roman Reigns. Reigns has been groomed for the last year and a half for his WrestleMania spot. There were always questions around the pick, but Reigns had the buzz and the fans loved him. That was until the creative team started to spend more time with him. Reigns as a character has not been the same since creative made him a priority. His scripted promos are awful, his character choices lack logic most of the time, and the persona he has morphed into over the last several months is a complete 180 from the persona that got him over. He is just the latest victim of Vince’s writing army and the next miss on the list of victims.

The answer is obvious. Whether it is Vince, Triple H, the writing army, or the process, something has to change. Everyone always says that Vince signs off on everything so I’ll put the blame there. Vince doesn’t even know who he is writing for anymore. He is completely out of touch with the majority of his fan base and all you need to do is look at the current economics of the company to support that. None of his superstars sans Brock Lesnar invoke any of the passion past top guys both heel and babyface have received from the fans. The creative just isn’t connecting and the lack of successful ascensions (no pun intended, well maybe a little) is all of the evidence you need to see this.

It’s Roman Reigns this year, it will be somebody else next year. Until Vince and his writers learn how to adapt and react instead of dictating to its fans, no new talent will be able to sustain a top spot and that is very disappointing. At some point the creative team needs to take a long hard look in the mirror and accept some accountability. Nothing will happens until the process changes and that is unfortunate for the next “chosen one.”

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Eric G.

Eric is the owner and editor-in-chief of the Camel Clutch Blog. Eric has worked in the pro wrestling industry since 1995 as a ring announcer in ECW and a commentator/host on television, PPV, and home video. Eric also hosted Pro Wrestling Radio on terrestrial radio from 1998-2009. Check out some of Eric's work on his IMDB bio and Wikipedia. Eric has an MBA from Temple University's Fox School of Business.

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Welcome to the Camel Clutch Blog. The CCB was born in 2007 and features blogs from over 50 different writers. Articles from the Camel Clutch Blog have been featured by some of the world's most respected websites including; CNNSI.com, Foxsports.com, Yahoo News, Business Insider, MSNBC, NBCsports.com, and more.

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