WWE has yet again changed re-branded another pay-per view. Their June event has been called Fatal Four Way. This year, according to the WWE website, the June 19 event to be held in Washington, DC will be called “Capitol Punishment.” I remember World Championship Wrestling giving their pay-per view events and Clash of the Championship events themed names in conjunction with the city they were holding that show in.
[adinserter block=”2″]It seems that WWE is not only going a little old-school and attempting to re-brand to fit their new ‘entertainment’ re-branding, but also to hopefully generate more buys for Fatal Four Way which last year according to several sources, including The Wrestling Observer, had 143,000 buys, making this the lowest number of buys for a WWE PPV ever. If Capitol Punishment is successful, I would guess that WWE will keep the name for 2012, but also begin to slowly re-brand more pay-per-view shows that have had lackluster numbers, such as Bragging Rights which seems to be more like Survivor Series in a sense.
There has been a lot of discussion among the wrestling industry about how both WWE and TNA need to cut down the number of pay-per view events each year due to increased prices and low buy rates. I have heard some people within the industry blame low buy rates for WWE because their pay-per view events have increased in price, the poor economy, the attitude era is over and they are now a PG product.
[adinserter block=”1″]While the product of what professional wrestling from 1990’s will never work again, no matter how many times it is attempted to be re-created by both WWE and TNA, I thinks fans not only don’t want to shell out their hard earned money for stale products, but also they are burned out. During the 1980’s and early 1990’s, both WWE and WCW had their pay-per view events spread apart by three months and even held an occasional event on a week day. The feuds were long and the build-up to these events to the fans, were seen as something special, and enticed them to order the event.
Could we see WWE re-brand some or all of what they call the “Big 4”, such as SummerSlam and even the Survivor Series which at one point was supposed to be re-branded, but Vince McMahon later decided to keep the name another year. If this is successful, will TNA do the same, as it seems they tend to copy their competition. What WWE and TNA should do is think about going back in time, cut back with four major events a year with maybe an occasional event in between.
For more from Jerome Wilen check out his website, Pro Wrestling Ringside – http://prowrestlingringside.blogspot.com
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