WWE | Pro Wrestling

WWE Changes another PPV name; but will it work?

Vince McMahonWWE has yet again changed re-branded another pay-per view. Their June event has been called Fatal Four Way. This year, according to the WWE website, the June 19 event to be held in Washington, DC will be called “Capitol Punishment.” I remember World Championship Wrestling giving their pay-per view events and Clash of the Championship events themed names in conjunction with the city they were holding that show in.

It seems that WWE is not only going a little old-school and attempting to re-brand to fit their new ‘entertainment’ re-branding, but also to hopefully generate more buys for Fatal Four Way which last year according to several sources, including The Wrestling Observer, had 143,000 buys, making this the lowest number of buys for a WWE PPV ever. If Capitol Punishment is successful, I would guess that WWE will keep the name for 2012, but also begin to slowly re-brand more pay-per-view shows that have had lackluster numbers, such as Bragging Rights which seems to be more like Survivor Series in a sense.

There has been a lot of discussion among the wrestling industry about how both WWE and TNA need to cut down the number of pay-per view events each year due to increased prices and low buy rates. I have heard some people within the industry blame low buy rates for WWE because their pay-per view events have increased in price, the poor economy, the attitude era is over and they are now a PG product.

Check out the full Camel Clutch Blog Pro Wrestling and MMA store for videos, t-shirts, books, and more.

While the product of what professional wrestling from 1990’s will never work again, no matter how many times it is attempted to be re-created by both WWE and TNA, I thinks fans not only don’t want to shell out their hard earned money for stale products, but also they are burned out. During the 1980’s and early 1990’s, both WWE and WCW had their pay-per view events spread apart by three months and even held an occasional event on a week day. The feuds were long and the build-up to these events to the fans, were seen as something special, and enticed them to order the event.

Could we see WWE re-brand some or all of what they call the “Big 4”, such as SummerSlam and even the Survivor Series which at one point was supposed to be re-branded, but Vince McMahon later decided to keep the name another year. If this is successful, will TNA do the same, as it seems they tend to copy their competition. What WWE and TNA should do is think about going back in time, cut back with four major events a year with maybe an occasional event in between.

For more from Jerome Wilen check out his website, Pro Wrestling Ringside – http://prowrestlingringside.blogspot.com

Pre-order WWE WrestleMania 27 DVD

Brock Lesnar’s autobiography – Death Clutch: My Story of Determination, Domination, and Survival

WWE: DX: One Last Stand DVD

Grab discounted WWE DVDs, merchandise, t -shirts, figures, and more from the WWE Shop on Amazon.com

(Visited 58 times, 1 visits today)

Eric G.

Eric is the owner and editor-in-chief of the Camel Clutch Blog. Eric has worked in the pro wrestling industry since 1995 as a ring announcer in ECW and a commentator/host on television, PPV, and home video. Eric also hosted Pro Wrestling Radio on terrestrial radio from 1998-2009. Check out some of Eric's work on his IMDB bio and Wikipedia. Eric has an MBA from Temple University's Fox School of Business.

More Posts - Website

Follow Me:
TwitterFacebookGoogle PlusYouTube



Welcome to the Camel Clutch Blog. The CCB was born in 2007 and features blogs from over 50 different writers. Articles from the Camel Clutch Blog have been featured by some of the world's most respected websites including; CNNSI.com, Foxsports.com, Yahoo News, Business Insider, MSNBC, NBCsports.com, and more.

Writers Wanted

Do you have a passion for blogging? The Camel Clutch Blog is proud to have featured over 50 guest bloggers and contributors since its inception. The CCB is a great outlet for your blogging or a great way to promote your own site, blog, and/or podcast through Guest Blogging. The CCB reaches millions of people per year and you can be sure you will be read when you post on the CCB. Email Eric Gargiulo at [email protected] if you are interested.

Add to Flipboard

Connect with me

Link to my Facebook Page
Link to my Rss Page
Link to my Twitter Page
Link to my Youtube Page
To Top