WWE | Pro Wrestling

WWE Brand Split: Could It Ever Happen Again?

The brand split in 2002 was a great idea of Vince McMahon’s in many ways. From a business and financial standpoint, it created more merchandise sales and would have caused more people to watch both programs to see what happened. The brand split also allowed more superstars to be put in the spotlight, Brock Lesnar being an example before he moved to SmackDown. I have thought about this subject a lot, about whether RAW and SmackDown should once again be separate entities rather than sharing rosters.

Points For:

Having the brand split would arguably be the more entertaining option due to the increased number of storylines and each General Manager (GM) or creative team would want to one up each other, probably leading to more compelling television. Paul Heyman as SmackDown comes to mind when the blue brand was arguably challenging RAW, if not beating it. SmackDown nowadays is always seen as the secondary show. A pre-taped event that will always play second fiddle to the mega-power RAW. That could all change with a few great superstars and some good booking decisions. The superstars aren’t always there though, not all the top stars compete on SmackDown. A few weeks ago, WWE advertised a “star-studded SmackDown” which featured Randy Orton, John Cena and Roman Reigns. You shouldn’t have to advertise your best stars as a special event for one of your two main shows.

As I mentioned earlier, the brand split would provide more opportunities for superstars and divas lower down the card. Currently, men like Luke Harper, Dean Ambrose and Stardust are left with no particular direction as well as women like Emma and Layla who have been relegated to Main Event. Less people means more chances for the superstars and divas remaining. That will create feuds with more attention drawn on them which will also mean more excitement for the match when it rolls around. Putting competitors in the spotlight will also give them vital experience for the time when the brands merge together again. Knowing whether somebody can handle a title or the main event is a crucial part of giving the push the go-ahead.

In the last paragraph, I mentioned Emma and Layla being relegated to Main Event, which is often considered a “jobber” show. This obviously wasn’t the original concept of Main Event but WWE’s failure to utilize the show for useful purposes has led to that conception. This week’s Main Event featured Layla vs Emma, Xavier Woods vs Jimmy Uso and, a match that goes against my earlier point, Dolph Ziggler vs Rusev. That is an unappetizing clash of two tag team members that don’t currently have a storyline, two divas with no direction and a pretty stellar main event. With more matches like the previous main event, Main Event could turn into a show worthwhile watching.

Arguments Against:

Maybe in the future but can the current WWE roster handle a brand split? The roster has talent, don’t get me wrong, but I just don’t think that there is enough there. There are currently 48 superstars (give or take a few) under contract with the WWE (not including divas). That would mean 24 superstars per brand which probably isn’t enough to fill in 2 hours of TV a week whilst still maintaining great quality and variety in matches. Repeated contests results in a lack of audience interest which can eventually lead to less merchandise sales and less money. We know Vince McMahon doesn’t like less money, don’t we?

Although this point may not be as important as the other one, no “fantasy matches” could be created. This means that most superstars will face each other, no more what-ifs will be left. Many wrestling articles I read write about what would happen if two superstars from the same or different eras met in the ring. Many SmackDown vs RAW dream matches would be reserved for PPVs or never happen at all. It is just a little thing that the WWE Universe wouldn’t need to worry about.

In Conclusion:

I think that the brand split would be a great idea because of the competition and entertainment. It would force the WWE to step up their game to entertain the fans and keep them glued to the screen for the two main shows a week as well as their minor shows. It would intrigue me to see what internal competition would do to the creative teams and wrestlers. However much we may entertain the idea, I’m more than confident that the WWE will not bring back the brand extension (in the near future anyways).

What do you think? Let me know in the comments below.

WWE: It’s good to be the King: The Jerry Lawler Story

WWE: Ultimate Warrior: Always Believe

Grab discounted WWE DVDs, merchandise, t -shirts, figures, and more from the WWE Shop on Amazon.com

(Visited 42 times, 1 visits today)

Tom Elliott

Thanks for reading. This has been Tom from the WWE News and Latest Stories blog <a href="wwenewsandstories.blogspot.co.uk" target="blank" wwenewsandstories.blogspot.co.uk. I would really appreciate it if you came over and checked it out and even left feedback. Also, if you enjoy my blog, follow me on Twitter @WWENewsStories to find out the latest updates about when I post. I hope you enjoyed my post.

More Posts - Website

Follow Me:
Twitter

Comments

About

Welcome to the Camel Clutch Blog. The CCB was born in 2007 and features blogs from over 50 different writers. Articles from the Camel Clutch Blog have been featured by some of the world's most respected websites including; CNNSI.com, Foxsports.com, Yahoo News, Business Insider, MSNBC, NBCsports.com, and more.

Writers Wanted

Do you have a passion for blogging? The Camel Clutch Blog is proud to have featured over 50 guest bloggers and contributors since its inception. The CCB is a great outlet for your blogging or a great way to promote your own site, blog, and/or podcast through Guest Blogging. The CCB reaches millions of people per year and you can be sure you will be read when you post on the CCB. Email Eric Gargiulo at [email protected] if you are interested.

Add to Flipboard

Connect with me

Link to my Facebook Page
Link to my Rss Page
Link to my Twitter Page
Link to my Youtube Page
To Top