Thursday, May 19, 2022
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WWE and the Roman Reigns Obsession

WWE officials apparently slow playing the inevitable passing of the torch when John Cena ties Ric Flair for the most world title reigns in professional wrestling. According to news from, fans do not have to worry about the record being tied until sometime in 2016. But how Cena is said to claim another champion is a bit puzzling to me. It would also appear Vince McMahon is not finished trying to push Roman Reigns as the future of the company and an eventual heel turn could give Cena the opportunity to make history.

As Nick Paglino wrote on the site this week…

According to, it’s likely that if WWE does plan to give John Cena another run with the WWE World Title, which would tie Ric Flair’s record of 16 title reigns, it won’t be until 2016.

[adinserter block=”1″]Prior to WWE announcing Sting vs Seth Rollins for the WWE World Title at Night of Champions, there was speculation Cena might be challenging for the title at the PPV, given the way he lost his United States title at SummerSlam.

However, WWE’s goal as of several weeks ago, going back to before SummerSlam, was to keep Cena away from the WWE World Title and have it eventually go to Roman Reigns. Reigns would then face a number of challengers before Cena’s shot comes back around.

Wow, that took some wind out the sails of WWE marketing. Forget the idea of the slow build, the secrecy of the business, giving all of us a reason to tune in every week on Raw or Smackdown or the notion that Cena’s breaking the record may not be what is best for business. I commend WWE for again – and this is only a matter of truth or false reporting – for letting the cat out of the bag. I also want to thank them for once again preparing all of us for another chance to jump off the Roman Reigns bandwagon.

I have said in the past the only way Reigns is going to get over with the fans as a world champion is if he turns heel and destroys everyone in his wake as the new leader of the WWE youth movement. But how he gets to that point is still up in the air. After injuries derailed what was supposed to be Armageddon and the birth of a new face of the company, Reigns has fallen as far as any other potential superstar who Vince McMahon thought could carry his company on their back.

Swing and a miss. I cannot wait to see if the WWE fan base will force a called third strike and make creative take a long hard look at another road less traveled.

Right now, Reigns is embroiled in a feud with fellow former Shield member Dean Ambrose against the Wyatt Family with a third member to be named this coming Sunday at Night of Champions. Like fellow CCB writer Tom Clark, my money is now on Samoa Joe to be the mystery guest invited to the party. But as all things must come to an end, Reigns at some point will turn heel, potentially facing Joe and/or Ambrose before setting his sights on Cena and history in the making.

[adinserter block=”2″]The idea WWE is setting aside the Cena record run tells me it has not fully developed a way to end Seth Rollins run as the main event heel and the company is also developing a storyline that will make Reigns a prominent headliner again. Nothing like hanging on to a dream. I guess McMahon really thinks Reigns can be as dominant as his cousin, The Rock, was after turning heel and then winning over the fans. Sometimes a good thing should be left alone. Sometimes, reinventing the wheel does mean a smooth ride.

This idea, which has multiple endings, means WWE had better be spot on in its opportunity to create history. If not, history could repeat itself as another wrestler succumbs to failure. And this time, Reigns won’t be able to reinvent himself, and WWE fans won’t give him another chance to win them over.

WWE should be very careful what it wishes for this time.

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