It is never a good thing to see your biggest star get popped for cocaine. That is what happened to the UFC after it was announced that their champion and biggest star Jon Jones tested positive for cocaine metabolites and will now enter rehab.
Jones will face no disciplinary action for his failure. The reason being is that cocaine believe it or not is not a banned substance by the NSAC during out of competition testing. Had Jones tested positive for this the week of the fight, he would have faced disciplinary actions. Yep, you can do as much coke as you want if you are a UFC fighter, just don’t do it the week of the fight.
Jones immediately announced that he will enter a rehab following the breaking news.
“With the support of my family, I have entered into a drug treatment facility. I want to apologize to my fiancee, my children, as well as my mother, father and brothers for a mistake that I made. I also want to apologize to the UFC, my coaches, my sponsors and equally important, to my fans. I am taking this treatment program very seriously. Therefore, at this time, my family and I would appreciate privacy.”
The UFC is standing behind their guy.
“We support UFC light heavyweight champion Jon Jones’ decision to enter a drug treatment facility to address his recent issue. While we are disappointed in the failed test, we applaud him for making this decision to enter a drug treatment facility. Jon is a strong, courageous fighter inside the Octagon, and we expect him to fight this issue with the same poise and diligence. We commend him on his decision, and look forward to him emerging from this program a better man as a result.
I am proud of Jon Jones for making the decision to enter a drug treatment facility,” said Dana White. “I’m confident that he’ll emerge from this program like the champion he truly is.”
The first thing that popped up in my mind was the recently announced Reebok deal with the UFC. Jones along with Ronda Rousey are the two faces of the marketing campaigns. I wondered if there would be ramifications to this coming off of the news. The answer is no. As of today, Reebok is also sticking by Jones and offering full support.
I have questions regarding the UFC. When did they know? Did they inform Daniel Cormier? I also presume that for Jones to enter rehab he must think he has a problem. Did Jones want to enter rehab earlier and if so, did he face any pressure from the UFC to delay it? The UFC were counting on that fight badly and I just want to know if it was promoted at the expense of Jones’ well-being. Let’s face it. It isn’t as if the UFC and Jones exactly have the best relationship.
I hope he gets help because he does have problems. All you have to do is read that Deadspin article on Jones where he is glowing about his family and hitting on waitresses the next minute. It says a lot about the guy’s character and for him to blatantly do it in front of a reporter, allowing it to go on record shows a level of arrogance here that neither you or I can comprehend. I hope for his sake that this rehab stint isn’t merely for public relations because if so, I have a feeling this won’t be the last story we hear about Jones being in some kind of trouble.