This is probably the most obvious headline you’ll ever read on the Camel Clutch Blog but it’s true. I am certainly not the first blogger to break this news but it is more critical now than ever to turn this ship around before it is too late and that requires Dixie Carter to step down immediately.
Dixie’s story is a familiar one to failed entrepreneurs. Dixie was in the right place at the right time with the right rich parent. Having no experience whatsoever running a pro wrestling company, Dixie’s wealthy father Bob purchased TNA (which was on the brink of bankruptcy) for his daughter at her request and put her in charge of the company. Like most business owners who acquire their businesses under those conditions, TNA continues to struggle with an owner who is in completely over her head.
Dixie’s biggest mistake in her 11 years running the company has been her ignorance. Sure she has put others in charge but at the end of the day she has always remained the president of the company. Even when questioned in a recent interview about whether she or Hulk Hogan was in charge she boldly told the reporter that she is running the show (WrestleTalk) which quite frankly is nothing I’d be so proud of these days if I were her.
Dixie is the classic pro wrestling money mark. We have all seen them come and go in pro wrestling. They are used and manipulated by the blood suckers around her who are more interested in keeping their jobs and hiring their friends than actually doing what is right for the company. In TNA that appears to be easier than most places as the benchmarks for success are at a minimum.
We all have some kind of measurement of success at our jobs yet in TNA there appears to be no benchmarks set for the office or those in charge. As a web analyst or marketer I need to create goals to give to my employer or client and if I don’t meet them enough times there will be consequence and with good reason. How else do you run a business? In TNA those consequences only exist for the performers, specifically the lower card talent who will likely do anything told to keep their jobs.
Hulk Hogan and Eric Bischoff have now had over two and a half years to turn the company around. Whether you like Hogan and Bischoff or not, the only thing even the most objective observer could conclude is that they have been failures and inept at their jobs. The numbers don’t lie and they are actually worse today than they were before they took over.
Let’s take a quick look at their two and a half year run in TNA. The ratings for Impact are lower today than they were two and a half years ago. The company has gone from 12 pay per view events a year to four. They have failed to create one superstar in that 2 1/2 year run if you measure the success or failure of that star on drawing money…but who would want to do that? Sure they have pushed guys like Bully Ray, AJ Styles, Abyss, Matt Morgan, Bobby Roode, Austin Aries, created Aces & 8s, sign MMA fighters (although I’ll give them the benefit of the doubt and put that wonderful idea on Dixie) and had the brilliant idea of running head to head with RAW and how has all of this turned out? Less people are watching TNA in the United States and buying their pay per view events today than 3 years ago and yet these two guys appear to have no fear for their jobs.
The idea that in 2013 Hulk Hogan is the number one babyface in your company is ridiculous. The man (and I have great respect for him) can barely walk to the ring without looking like he is in excruciating pain yet he is the “sheriff in town.” Hulk hasn’t drawn money on a regular basis since 1998 and his partner Eric hasn’t booked a successful wrestling angle since 1998 yet these guys were given the keys to the kingdom with no accountability by a CEO who only knows what she thinks she knows which is very little.
There are millions of people who watch WWE wrestling every week on television and over 100,000 people a month that pay to watch their pay per views, 1 million plus for WrestleMania. In other words there is an audience out there and not only has TNA been unable to create anything that appeals to this audience, they have done more to drive their fans away in two and a half years than give them something to root for. The numbers don’t lie.
Nothing will change and for the talent who bust their butts every week it is a damned shame because they deserve better. The loyal fans who support TNA deserve better. Dixie Carter on the other hand does not and it doesn’t matter whether it is Hulk Hogan, Vince Russo, Dutch Mantell, Paul Heyman, or Bill Watts booking TNA, as long as Dixie is in charge this company will never succeed, and there is 12 years of history to back that up.
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[amazon_link id=”B00CRWDKNS” target=”_blank” container=”” container_class=”” ]WWE: Money in the Bank (2013) DVD[/amazon_link]