Businesses are relying more and more on Twitter to expand their message in the era of social media. The upside is reaching more potential customers while saving thousands if not millions on ad dollars. The downside is that business can come crashing down if the rug is pulled out from under you.
Here are just a few quick tips to avoid getting banned on Twitter. Some of these tips may seem incredibly simple minded, yet Twitter novices fall prey to these easy mistakes every day. Follow these Twitter guidelines and you never have to worry about losing your Twitter account and countless followers.
Bulk Follow/Unfollow Tools. One of the easiest ways to grow your Twitter account overnight is to find a Twitter tool that allows you to bulk follow or unfollow users. Some tools offer a social media world in itself where users sign up and follow Twitter users for credits, money, or just a simple follow back. It is also one of the easiest ways to get banned fast on Twitter.
I am not completely against using these tools if you are looking for sheer numbers. Keep in mind you are sacrificing the whole idea of finding quality followers when you use a tool like this. Half of the followers are robots or site advertisements that will never be a conversion of any kind for your company. The upside is that you can immediately have 10,000 followers which will make you look more credible and possibly attract quality followers. If that is worth it to you, find a good one and go for it. Just keep in mind that every time you add or delete a user through one of those tools you are risking permanent excommunication from the church of Twitter.
A lot of these tools can be useful in seeing who is following you back. If you are looking to clean up your Twitter account and delete users who aren’t following you back, you can immediately do so using these social media tools. Again, the downside is that the bulk unfollow will send a red flag to Twitter and you will get banned.
My advice is to avoid these tools altogether. They are probably the quickest way to get banned on Twitter. Additionally, you aren’t going to get many quality followers using these tools. If it sounds too good to be true, it probably is, and as good as these tools sound, they are more trouble than they are worth.
Follow in increments. Another surefire way to get yourself banned is to go nuts with the follows. A lot of new Twitter users looking to promote their business will find similar businesses and follow their followers in hopes of getting a follow back. A follow back is likely a quality follow and a quick way to expose your message to a likeminded audience. Twitter is very well aware of this and they don’t like it. A massive amount of follows at one time makes you look like a spammer to Twitter which will get your account banned.
While I do like that method of picking up quality followers early on, you just have to make sure not to be greedy about it. If you use this method and follow about 5-10 users a day at different times of the day, you should be fine. The problem is getting greedy. This is probably the second or maybe even the top reason that more new Twitter users are losing their accounts fast these days than ever before.
Go easy on the trends. One of the coolest things about Twitter is that you can log on and see the current trending topics at any time. It doesn’t take a rocket scientist to figure out that if Justin Bieber is trending, a tweet about Bieber or Bieber hashtag will get you noticed by all of Twitter faster than tweeting about a sale you have on your latest product. So why not just send out a tweet that says “Justin Bieber” or #Bieber? That is fine if you want to risk getting your account banned.
The developers at Twitter aren’t stupid. They can see a bunch of tweets containing nothing but trending words and know immediately that you are spamming. That is the key here to all of this, avoid spamming and you will be fine. All you need to do is come up with 140 characters to jump into the trending topics without risking a ban. It is really that simple. Once again, don’t be greedy and you’ll be okay.
Don’t spam malicious links. Affiliate marketing is hot and many marketers have made the switch from spamming users through email about their latest product on hair loss or senior dating to spamming them on Twitter. It is okay to promote your product but again, be realistic. If you have a product on hair growth, write a blog with links to your product, and promote the article on Twitter. Simply tweeting out your affiliate link to random Twitter users is a fast way to get your account banned.
Automation is not always good. Let me be clear about this. There is some good automation available for Twitter that is perfectly within Twitter’s guidelines of acceptable practices. An automated tool like Hoot Suite that allows you to schedule tweets is perfectly acceptable. However, the majority of automated Twitter tools are made for easy use and easy punishment.
So there you have it and if there is one lesson to be learned it is that greed is the easiest way to get your Twitter account banned. All of these same practices apply to Facebook, although I have found Facebook to be a lot less vigilant about banning users.
It is also very important to know exactly what is being done if use cheap SEO services or social media marketers to run your accounts. A lot of marketers and SEO agencies will take many of the above mentioned shortcuts to reach quotas or goals. Ignorance is bliss and Twitter isn’t going to care who did it, and once your account is banned you may as well kiss it goodbye.