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Just a few weeks ago Dolph Ziggler was ascending to the top of the WWE world. Wins over Randy Orton and John Cena have now been stifled by a WWE creative team that is blowing Ziggler’s momentum every week with no ideas and a lack of direction.

Dolph Ziggler is a guy that most of us are cheering for who write blogs or do some kind of podcast on the Internet. Ziggler has developed a cult following thanks to his fast paced style and innovative take on WWE wrestling in 2013. Yet for some reason the WWE are unwilling to pull the trigger that would shoot Ziggler into a coveted top spot.

What happened is anyone’s guess. It would have appeared that the WWE had a plan for Ziggler just a few weeks ago. Ziggler went over John Cena and Randy Orton on pay per view and aligned himself with the hottest character in the WWE. The sky appeared to be the limit for the Money in the Bank holder but for some reason that mountain top seems further away than ever.

Cashing in (no pun intended) on a wrestler’s momentum is a tricky thing. That window of opportunity doesn’t stay open for very long. Fans either become bored or beaten down enough that they eventually throw their hands up in the air and move on once it becomes apparent that their favorite wrestler’s momentum isn’t going anywhere. I fear that is where the WWE Universe is with Dolph Ziggler.

Ziggler looks like he has less direction than ever. Not only is he being served up as a weekly job guy on WWE television, his promo time has been cut to practically zero. He has taken a backseat to everyone from Antonio Cesaro to The Miz. Even if Ziggler was to cash in randomly and win the title, I don’t even think people would care at this point.

From a logic standpoint his misdirection makes even less sense. The fans at home (like me) are wondering why he just doesn’t cash in his briefcase and take the world heavyweight title slot at WrestleMania? The idea that he competed in the Royal Rumble for a title shot at WrestleMania even made less sense. A dastardly heel is one thing, but nobody has time for someone they perceive as just stupid.

The time is now with Dolph Ziggler. All hope is not completely lost, but it is leaving the station quicker than you can say Big E. Langston. Those brilliant minds at WWE Creative may have creatively found a way to stop the rise of the most underappreciated wrestler on the WWE roster today.

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