The Rock returned to WWE RAW tonight to respond to the John Cena rap last week. Taking a page out of the TNA playbook, The Rock and Cena have taken their war to the world of social media and continue to hype the most anticipated WrestleMania match in five years that won’t be taking place at #27.
The return of The Rock is one of the most fascinating stories of the last several years. There is no doubt that The Rock has revitalized WWE business with a huge increase in RAW ratings and fan interest across the board in WrestleMania. The downside in all of this is that you now have an audience of millions buzzing about a match that has no chance of taking of place in the near future. There are a lot of false promises and innuendo being pushed that won’t be paying off for an audience that could turn angry when they realize they have been duped.
Unfortunately there is a dangerous game being played here because for one, The Rock promised never to go away and well, he is going to go away fairly soon. Two, The Miz and the WWE title appear to be an afterthought to John Cena in favor of The Rock who will not be wrestling at WrestleMania 27. The payoff will appear to be big short term business but is anyone really sticking around at this point to see the Cena vs. Miz rematches after the Rock departs following WrestleMania 27?
The other interesting thing here is that the WWE appear to be missing some big opportunities at promoting The Rock’s RAW appearances. The Rock was never officially promoted to appear on RAW two weeks ago, thus costing the WWE a huge potential audience. A big audience tuned in last week to see The Rock who didn’t appear. Over the weekend John Cena and The Rock teased a Rock appearance through social media. There was no advertisement last week at all on RAW that The Rock would be on tonight nor was anything mentioned until Sunday on John Cena’s Twitter account. These are the same kind of mistakes that fans and media have been ridiculing Dixie Carter and TNA for over the last year and now you have the WWE doing the same thing.
The buzz started Sunday when John Cena posted the following tweet on his Twitter account.
“What I said on mon. I think he may have something planned for tomorrow. I can not wait. Ps..miz yer still a dauwsh. :)”
Cena than posted a new message this morning in response to a fan.
“@SAMMY_MORALES yeah…I expected a lil more…but im sure tonight will be good. Ill be waiting to see him”
In response, The Rock posted a picture of himself stomping a John Cena t-shirt on his Facebook Fan Page with the quote, “…On RAW…my response…”
In the meantime, John Cena vs. The Miz will have to do.
Update: Here is the video from WWE RAW of The Rock responding to Cena!