The greatest thing about Mr. McMahon is, well, Mr. McMahon. After Monday night, Vince McMahon’s alter ego is firmly alive and well in WWE, adding a much-needed boost to Monday Night Raw and television ratings. Even at 70 years old, the cantankerous and feisty owner of the wrestling promotion can sell a spot like few others. And in recent weeks, his appearance on live television is just what WWE needed to send this awful year away like a bad dream.
Just how long McMahon expects to continue on this devilish path is anyone’s guess, but for now, it is working, with the fans being the ones who benefit from the move.
As we all know, it’s been McMahon who has been the driving force – more think the raging bull – behind the Roman Reigns push to become WWE World Champion. McMahon’s involvement in the storyline with Reigns is proof that the current company champion still needs some help getting over with the fans. It also helps ratings and filling out a roster that has talent, but is void of four major stars due to injury.
Mind you this is not a situation like his involvement with The Corporation or his feud with Steve Austin or even his confrontation with Brock Lesnar. This is solely about putting his hand-picked champion over for good with the fan base.
Let’s also not forget it was McMahon who wanted to get in the ring with his employees for some time once he bought the company from his father, Vincent McMahon, Sr. And his success in the ring has been rather impressive.
He is a two-time world champion, having won the WWF Championship in 1999 and ECW World Championship in 2007. He was also the winner of the 1999 Royal Rumble. He headlined multiple pay-per-view events from 1999 to 2000 and participated in the main event of WrestleMania 2000,
The beauty of McMahon’s character lies in the fact he is hated as much as the villains he has brought to his circus over the years. Venomous, spine-tingling and downright sinister, McMahon will do what he has to so he can ensure his fans come back to WWE and buy more WWE network subscriptions. With a master, manipulator comes a master plan. Given the current state of the company and the need to bring stars like The Rock back to the company for WrestleMania, the McMahon character could not have made a return to the ring soon enough.
When McMahon and Austin battled, there was lightning in a bottle and magic in the ring and on the microphone that stopped the business in its tracks. Who wouldn’t want to kick their bosses behind every once in a while? Who wouldn’t want to get in a ring and grapple with him on a nightly basis? The move was brilliant and innovative and set the tone for the company’s Attitude Era.
It changed wrestling forever.
I doubt the current script with McMahon and Reigns will have the same kind of energy, but it will accomplish a few things. The more Reigns puts down his boss’s attempts to take the WWE World Title from him, the more he gets over with the fans. That creates dollars and cents and more importantly, further distances the likes of Reigns, Dean Ambrose and Kevin Owens from the John Cena Era of this business.
A new and hopefully exciting era is being built. It is still in its infancy. Who knows where it will go or how it will reach its pinnacle. There are still puzzle pieces that have to fit into place. But until then, McMahon’s character is just dynamic enough to help fill in the gaps while wrestlers mend and fans come back to the fray.