Stone Cold Steve Austin is everywhere these days. He is producing podcasts on the Internet, taping Redneck Island for CMT television, appearing at the NRA convention, and starring in movies. Ironically the one place he isn’t is on WWE television and for the life of me I can’t understand why.
Look I get it and completely understand the fine line that the WWE has to walk with the old stars of the past and the current and future stars. I understand that you can’t go back in time and sacrifice your entire program to a guy that isn’t wrestling anymore. However, you can’t tell me that the WWE couldn’t find an on-camera role for their biggest drawing WWE superstar in history. How is it that this man is everywhere but the one place he should be?
I remember scrolling through Twitter the week of WrestleMania and seeing a few of Austin’s tweets. Austin was tweeting about his podcast and promoting his new venture. Maybe it was just me but it seemed very odd that you’d have one of the biggest WWE stars of all time online promoting his podcast the week of what was set to be the biggest Mania ever.
Speaking of the podcast, his podcast is fantastic! I don’t get the chance to listen to many podcasts with my schedule so it is rare that I have a chance to find a new one I like. But this was Stone Cold Steve Austin and I had to give it a chance. His podcast is fantastic! How the WWE could allow this podcast not to live on its site is astonishing for me. A company that prides itself on social media should be ashamed of itself for not signing up this superstar to broadcast on its website. Talk about lost traffic!
So what could Stone Cold do on television in 2013? Well we know he can’t wrestle so of course you have to be careful with how you use him. I can’t see why they couldn’t use him sparingly, once every four to eight weeks in either an authority position, guest commentate, or some kind of Tough Enough spinoff to get new talent over. The point is that there are plenty of things you can do with him so for God’s sakes, do something with him!
I can’t think of any other reason other than some kind of business dispute that the WWE and Austin are having as to why he isn’t on television. Austin is arguably their biggest drawing card in history and is doing nothing in pro wrestling right now. Austin still has a ton of appeal and could really help get some angles or young talent over if he is put in the right position. I can guarantee you this. The right position isn’t Austin sitting on his couch and watching Monday Night RAW from home.
We have already seen what kind of impact The Rock can have on ratings. Imagine what Austin could do, in addition to raising the bar and bringing back a little bit of that Attitude Era that’s missing on television today.
That truly is the bottom line because I said so.
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