SRK finally entering the world of digital streaming.
Bollywood actor Shah Rukh Khan recently announced his new venture on social media where he will be launching his very own OTT app named SRK+. Shah Rukh first teased his OTT debut a year ago which was put on hold.
Here is everything we know about SRK+ so far:
What is an OTT?
OTT or Over the Top refers to a media service that delivers its contents directly to the watchers through the internet. It is called that because it bypasses satellite television platforms, broadcast, cable, and many such types of companies that usually work as a controller or distributors of the content the viewers watch.
What is SRK+ About?
A few months ago, SRK was seen in a campaign by Disney + Hotstar which was about his debut in the OTT industry. However, that plan was supposedly put on hold because Aryan Khan, his son was involved in a legal battle.
However, SRK finally decided to continue the venture and took to social media to announce his upcoming OTT platform. The Bollywood star took to his social handles and shared a post featuring himself in the image with his thumbs up and behind him was written ‘SRK+ Coming Soon’. He also captioned the post with “Kuch kuch hone waala hai, OTT ki duniya mein”, which roughly translates to “Something is about to happen soon in the world of OTT”.
This was a clear indication of his OTT venture coming live to the fans and viewers and quite obviously it spread like wildfire and people were resharing and retweeting his posts. Many speculated that Shah Rukh Khan will be launching his very own OTT channel, however, it seems that SRK+ is an extension of the collaboration he has with Disney + Hotstar.
Other than his post, SRK shared no further details about his OTT venture and it is predicted that some new details will resurface pretty soon.
Salman Khan and Anurag Kashyap Congratulated SRK
After SRK’s announcement spread on the internet, many co-stars and fans celebrated and congratulated him on his new venture. Even Salman Khan retweeted SRK’s tweet and said: “Aaj ki party teri taraf se @iamsrk. Congrats on your new OTT app, SRK+”.
Anurag Kashyap also followed suit and congratulated Shah Rukh by saying: “Dream come true! Collaborating with @iamsrk on his new OTT app, SRK+ “. This gives us a hint that Anurag will be involved in SRK’s OTT platform.
— Salman Khan (@BeingSalmanKhan) March 15, 2022
— Anurag Kashyap (@anuragkashyap72) March 15, 2022
SRK shared some promo videos last year in which he was seen discussing ideas about his OTT debut with his manager. This will be one of SRK’s big projects after he disappeared from the big screen in 2018 with his last release ‘Zero’.