Wednesday November 19, the professional wrestling world was buzzing when Total Non-Stop Action Wrestling announced its flagship program Impact Wrestling will begin airing on Discovery Communications Network Destination America in January 2015 ending their 9 year run with Spike TV.
[adinserter block=”1″]It’s no secret TNA’s ratings on Spike TV have been less than stellar and it was evident over the past several months that Spike TV was looking for an out with TNA. I knew that when Spike moved Impact Wrestling to Wednesday night’s to avoid competing with NFL Football the ratings would change, thus giving Spike more leverage to in their case to cancel Impact Wrestling from their line-up. I really can’t blame Spike, as TNA’s product the last several years has been less than stellar.
While Destination America is a much smaller network (seen in roughly 60 million homes vs. Spike TV at 98 million), it gives Destination America an opportunity to gain a new audience and it keeps Impact Wrestling in business. The only disadvantage is that with most cable and satellite providers Destination America is offered on a more expensive channel package. However, I do have one of the lower cost expensive packages and located the Destination America channel on my line-up.
This new opportunity can be huge for both Discovery Communications and Impact Wrestling. Various reports are saying TNA will not only have its flagship show on the Destination America, but other new Impact Wrestling programming which is a win-win for both parties. Between now and the time TNA holds their first television taping, they should re-examine their roster, look at their overall creative plans and basically start fresh on the new network in January.
If I was in charge, I would take the rest of November and all of December and turn Impact Wrestling upside down with an entire brand new set, brand new logo, brand new opening introduction – basically start all over again from scratch, not concerned about what World Wrestling Entertainment (WWE) or Ring of Honor (ROH) is doing on their television shows or what potentially Global Force Wrestling may look like. TNA should not be distracted by the other companies. I am not saying TNA shouldn’t act like they don’t exist, just don’t make it a main focus to attempt to copy or semi-copy storylines from WWE or ROH and get caught up in what is or isn’t working with your competition.
What I found interesting is that the press release didn’t indicate what night of the week or what time Impact Wrestling with air on Destination America beginning in January. With RAW on Monday nights at 8:00pm, SmackDown moving to Thursday’s at 8:00pm and Lucha Underground Wednesday’s at 8:00pm on the El Rey network, Destination America and TNA have several viable options that could work.
The idea night of the week for Impact Wrestling would be Sunday night’s at 8:00pm. However, with some cable outlets still carrying WWE Pay-Per View events and now ROH Pay-Per View events, Sunday night’s may not be an option legally. Tuesday or Wednesday’s would be the only other viable choices for a week night timeslot.
I am excited for Impact Wrestling and the wrestling business. Once a day and time is announced for Impact Wrestling, I will be setting my DVR to record Impact Wrestling in hopes that I will be watching a whole new and fresh TNA product.
I have always liked TNA overall. Whenever there has been a house show in my market, I would attend their event and enjoyed the interaction with meeting the wrestlers before and after each show. I want TNA to succeed. As Triple H would say – “it’s what’s best for business.”
Destination America should, and I suspect they will based on reading the press release, take advantage of every opportunity to promote Impact Wrestling on their network as much as possible, which is something, so it seemed, Spike TV did not do the last few years.
[adinserter block=”2″]This new partnership with Discovery Communications should be seen as a fresh new start for Impact Wrestling. TNA should bring an entire new look and feel to the show and most of all have a complete creative overhaul of the product with a new focus.
With a new network and hopefully a renewed focus, TNA will give me a reason to start watching their show again in 2015.
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