Mr. Liddell: Executive Iceman UFC 129 Commercial

Chuck Liddell Mr. Executive VideoSo what happens to former UFC fighters after they are done giving their opponents black eyes and broken bones? Well they become executives of course. Watch this clever UFC video featuring new executive Chuck Liddell hard at work on UFC 129.

The video is a real fun idea and has a great chance to go viral in the next few hours or days. The video features the former UFC light heavyweight champion hard at work in the UFC offices. I thought the video was really funny, especially the opening scene in the boardroom.

The majority of the video shows the Iceman putting together the UFC 129 card. Liddell didn’t seem to have any trouble at all putting together the fights that he wanted to make. Heck, they should let executive Liddell call Fedor the next time the UFC wants to negotiate with those “crazy Russians.”

I hope that the UFC gets this creative for future pay per views. They have a ton of interesting personalities under their umbrella so why not utilize them instead of letting them appear in some Sportscenter commercial. This is also a real creative way to breakthrough to the casual market and take some rough edges off of the perception of Mixed Martial Arts and the UFC.

Chuck Liddell went into retirement following a first round knockout at the hands of Rich Franklin at UFC 115. This of course was Liddell’s second retirement and sadly his last. Liddell is arguably the biggest superstar in the history of the UFC and had a huge hand in the boom of MMA late in the last decade. In 2009 the former UFC light heavyweight champion was inducted into the UFC Hall of Fame. Liddell currently works behind the scenes in the UFC as the Vice President of Business Development.

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Eric G.

Eric is the owner and editor-in-chief of the Camel Clutch Blog. Eric has worked in the pro wrestling industry since 1995 as a ring announcer in ECW and a commentator/host on television, PPV, and home video. Eric also hosted Pro Wrestling Radio on terrestrial radio from 1998-2009. Check out some of Eric's work on his IMDB bio and Wikipedia. Eric has an MBA from Temple University's Fox School of Business.

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Welcome to the Camel Clutch Blog. The CCB was born in 2007 and features blogs from over 50 different writers. Articles from the Camel Clutch Blog have been featured by some of the world's most respected websites including;,, Yahoo News, Business Insider, MSNBC,, and more.

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