If the WWE is going to unify the WWE and World titles at TLC, then the idea of making the Intercontinental and the United States Championship more prestigious is the thing this company must do to give new life to title competition.
While it is “only” a one-hour show, Main Event and SmackDown for that matter concentrate more on wrestling. While I think the Blue Brand still does too much recapping events that are already a week old. But if the company would stick to a script of “wrestling” and staying on point of promoting the upcoming shows and pay-per-views, the WWE could strike gold again.
Main Event and SmackDown are where wrestlers like Dolph Ziggler, Dean Ambrose, R-Truth and E Langston could shine. Case in point, Damien Sandow and R-Truth “wrestled” on Wednesday night, which I found to be entertaining and worth the time to watch a mid-week show. We see this time and time again from the program, where there is actual insight from The Miz and other guest commentators. It is what the WWF used to be when Vince McMahon was behind the microphone – only not as enchanting.
And by the way, I miss the interviews in front of the ring after a match happened or the interview at Gordon Solie’s desk – where all hell broke loose.
The idea behind Raw is to clear the air, set up pay-per-view feuds and allow the power of the company to shine through where names like John Cena, Randy Orton and Big Show shine. Maybe three hours is too long a format, where there is too much talking and not enough wrestling, but for now it semi-works.
The quest for the WWE Title would be the focal point of Monday night and the hottest feuds going in the company. Yes, there will be some overlap, but I assure you, a clear division of who appears on what show helps the continuity of the company and maybe builds more excitement.
WCW was able to have two shows and although there was an overlap because there was only one WCW Champion there was a clear division over who worked on what program. As Ric Flair used to talk about it, there as an “A” show and a “B” show. There is clearly an “A” a “B” and a “C” show right now in the WWE and if all three were used properly, then there would be a better product within the business.
Right now, Langston is the Intercontinental Champion, but I suspect his title reign ends at TLC when Sandow takes the title.
To give you an idea about how important the Intercontinental Title is to the WWE, here are some facts. There have been 70 different champions. Chris Jericho holds the most reigns with nine. The Honky Tonk Man was the longest reigning champion at 454 days from June 2, 1987 until August 29, 1988, and Dean Douglas had the shortest reign at approximately 11 minutes. Chyna is the only woman to win the title. The youngest champion was Jeff Hardy, who won the championship at 23 years old. The oldest champion was Ric Flair, who won the championship at the age of 56. All of these wrestlers (maybe with the exception of Douglas) mattered to the history of this company.
The United States Title is no different in its importance to the history and business of this company.
The inaugural champion was Harley Race. There have been 77 different champions, with Chris Benoit, Ric Flair, Lex Luger and Bret Hart. Even Wahoo McDaniel proudly wore the strap. Flair has the most overall reigns at six, however one reign isn’t officially recognized. The longest reigning champion was Lex Luger, who held the title for 523 days from May 22, 1989 to October 27, 1990. The shortest reigning champion was Steve Austin who held the title for approximately five minutes.
They all matter.
The three shows, if used properly, make the average and cruiserweight wrestlers more dominant and that, my friends, is what is best for business.
Follow David on Twitter @davidlevin71
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