Kardashian finally debuted her swimwear brand after months of teasers and nonchalantly mentioning Skims Swim on Instagram—and the selection is better than anyone could have dreamed.
“I am so excited for you guys to see swim, it’s so insane,” the 41-year-old fashion designer said via Instagram Stories on Monday, March 14. “I really wanted pieces for every single body. So if you wanted to cover up and use a sarong if you want to cover your arms, you can, if you want a triangle top or to fully cover your chest, different kind of bottoms — you just pick and choose. It’s like Lego pieces … You can hide the pieces you want to hide and accentuate the ones [you want to accentuate.”
There are 19 distinct silhouettes to choose from, all in a variety of colors, making it simple to mix and combine. Prices vary from $32 to $108 for each item in lengths XXS to 4X. If you’re hoping to get your hands on a particular piece, it’s a good idea to sign up for the queue as soon as possible. Because if the past is any guide, this drop will sell out quickly.
“I know our customers have been wanting this from us for such a long time,” the Keeping Up With the Kardashians alum said in a press release shared with Us. “We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full swim wardrobe – both for in and out of the water.”
There are a few products we’d want to get our hands on, even though the entire line-up looks stunning. Consider the $78 Swim Sarong skirt, for example. In addition to the knot feature, the maxi dress can spruce up any outfit. There are a lot of others, including Kardashian’s admirers, who do the same. A user said, “SKIMS IS DROPPING SWIMWEAR FRIDAY THERE GOES MY PAY OMFG,” whereas another individual wrote, “@skims the way I visualized the swim line!!” “I can’t wait.”
If you’ve been keeping up with Kardashian, you know she’s been teasing about the release for some time now. In August 2021, she stated that she would be launching a swimwear line, and in the months since, she has published several photos of herself in bikinis, all of which have been branded with her new company name.
How can I shop SKIMS SWIM?
Customers were encouraged to sign up for the SKIMS queue on their online site in order to have early access to the online store. Fan comments poured in when Kim made the same news on Twitter.
An individual wrote: “I want to see more women with larger breasts wearing these shirts! However, I’m still undecided whether I want to make a purchase. If you’re familiar with the term, the plus-size model lacked BOOBS. Lol” During this time, another user said, “This swimsuit is fantastic, really beautiful.”