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John Cena Must Win At WWE Extreme Rules 2012

John CenaThe wrestling world is a week away from the biggest non-WrestleMania match in ages. Brock Lesnar returns to the WWE to wrestle John Cena at Extreme Rules. Most presume that Lesnar will win but is that really the best decision for business?

I never thought I would write a blog begging for John Cena to go over on anyone. Yet unfortunately the WWE has boxed me into a corner. There is only one booking decision that makes sense in Chicago. I wouldn’t have said that a month ago, yet the last several weeks have made me think differently.

I just wrote a blog asking if Cena was holding back the WWE’s business? While I do think that the WWE needs to move away from relying strictly on Cena, that doesn’t mean I want the man to be buried. I respect the amount of merchandise he sells, the overrun ratings he draws on RAW, and what he means as brand to the WWE. That is why he can’t lose next Sunday.

Take a look at the big picture here. Over the last few weeks John Cena has lost to The Rock at WrestleMania 28, got beat up twice by Brock Lesnar, looked scared at the contract signing, and lost to Lord Tensai. I think most fans can get past that if Cena comes out on top at Extreme Rules, but another loss could be devastating. The WWE Universe can’t see Cena as “another guy.” A company full of “other guys” benefits nobody.

I know the argument. The WWE paid Brock Lesnar $5 million and he is coming in red hot. There is no way he can lose to Cena. Losing would kill Brock’s momentum and be bad for business. I can’t disagree more. The two are wrestling an Extreme Rules match. This is Brock’s first match in the WWE in 8 years. Brock can beat the hell out of Cena for 10-20 minutes and succumb to a fast rollup or cradle for the 1-2-3. Brock gets back up, lays out Cena, and chalks his loss up to being rusty. That is the finish that works best for everyone.

It is funny because the same people who argue that Brock must win or it would kill his momentum fail to cite his UFC history. Brock Lesnar left the UFC as the biggest draw in company history. Guess what? Brock Lesnar lost his first UFC fight. Did it hurt him? It actually made him a bigger star when he got the opportunity to avenge that loss in what remains the biggest drawing fight in UFC history. Why can’t the WWE go down the same road and bring the rematch back at WrestleMania?

Taking a look at it from a pro wrestling perspective, look no further than Chris Jericho. Jericho lost clean to CM Punk at WrestleMania. Yet thanks to some great angles and promos, nobody is any less interested in Jericho today than they were in March. As a matter of a fact he and Punk will rematch at Extreme Rules in a match that probably has more interest than their first bout.

But what if Cena loses? He will have lost to The Rock, Lord Tensai, and Brock in about a month. If Cena loses, Brock moves on, Cena goes backwards, and there are no big rematches on the horizon. Unless they are working an angle where Cena needs to regroup after suffering a losing streak and works his way back to Rock and Brock, I can’t see how they do any other finish here.

Brock is signed for one year. Cena will be around for many years after Brock leaves. If Cena beat The Rock and didn’t just lose to Tensai, I don’t think a loss would be as big of a deal. Now, you have two guys leaving the WWE who went over the company’s top guy. The only thing those guys will have left are a bunch of shirts marked down on WWE.com. The right move for business, the future, now, Brock Lesnar, and Cena is for Cena to win at Extreme Rules.

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Eric G.

Eric is the owner and editor-in-chief of the Camel Clutch Blog. Eric has worked in the pro wrestling industry since 1995 as a ring announcer in ECW and a commentator/host on television, PPV, and home video. Eric also hosted Pro Wrestling Radio on terrestrial radio from 1998-2009. Check out some of Eric's work on his IMDB bio and Wikipedia. Eric has an MBA from Temple University's Fox School of Business.

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Welcome to the Camel Clutch Blog. The CCB was born in 2007 and features blogs from over 50 different writers. Articles from the Camel Clutch Blog have been featured by some of the world's most respected websites including; CNNSI.com, Foxsports.com, Yahoo News, Business Insider, MSNBC, NBCsports.com, and more.

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