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Jim Ross Blasts WWE 50/50 Booking

It didn’t take long for Jim Ross to start offering up some objective criticism to WWE booking. Ross recently posted a blog blasting the WWE’s booking philosophy, specifically taking the company to task for its 50/50 booking style.

I have mixed feelings on this blog. On the one hand it is very refreshing to hear someone as closely associated with the WWE as Ross say what many of us have been thinking about WWE booking for a long time. On the other hand I feel it slightly tarnishes his credibility since Ross always seemed supportive of these ideas in past blogs as an employee of the company.

That said this was a J.R. great blog. The WWE is truly at a crossroads today. This 50/50 philosophy of booking parody has left the company without any viable draws past John Cena. That fact is evident if you look at ratings and buyrates of the current WWE product without Cena. Everyone has been beaten so much in recent years that when it comes time to give someone a push, it rarely works because that wrestler is not seen at the “super” level of Cena and other top names that came before him.

“All sports, or entertainment, fans want to support the ‘stars’ and ‘stars,’ IE heroes, and all have similar traits. They win more than they lose, they somehow eventually overcome when the odds are the greatest against them and they never quit. All these traits endears them to the audience. Fans can identify with winning. Loses become significant moments and not every other week occurrences.”

He is 100% right, not that he needs me to tell him that. The reason Daniel Bryan has not compelled fans to buy a pay per view to see him challenge for the title or tune in to RAW to see what he’ll do next is because they see him as a marginal player. Heck, Stephanie and Triple H even tell you such every week. Imagine how over Bryan would be right now if he wasn’t beaten so much in the last two years and built up for this big run?

Ross digs even deeper and takes what has to be viewed as a personal shot at either Vince McMahon or Triple H. Ross doesn’t understand why these guys are trying to reinvent wrestling booking. Ross ponders whether it is simply ego or a complete disconnect.

“Those trying to re-invent the “booking” wheel and who refuse or simply ignore basic psychology and human emotions are foolish or naive or…gasp… egomaniacal.”

I have said it many times on this blog and it is true. The reason that the WWE can’t elevate talent is because they beat these guys down so much that by the time they are ready for the push they are dead in the water. Look no further than Damien Sandow. This guy had all of the momentum coming out of Money in the Bank. Since then he has beaten down more than Santino yet at some point he is going to be booked as a challenger for the WWE world heavyweight title. It won’t draw, Sandow won’t get over, and the creative team will blame Sandow. Yet why would any fan care about Sandow challenging for the title at this point when he has been beaten on a weekly basis?

Unfortunately one blog out of Jim Ross isn’t going to change the WWE booking pattern but it is refreshing hear to him call them out on it. I don’t know when or how it will change but it has to change or business is just one major John Cena injury away from taking a real nosedive.

In the words of Jim Ross, “50/50 booking helps NO one.”

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Eric G.

Eric is the owner and editor-in-chief of the Camel Clutch Blog. Eric has worked in the pro wrestling industry since 1995 as a ring announcer in ECW and a commentator/host on television, PPV, and home video. Eric also hosted Pro Wrestling Radio on terrestrial radio from 1998-2009. Check out some of Eric's work on his IMDB bio and Wikipedia. Eric has an MBA from Temple University's Fox School of Business.

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Welcome to the Camel Clutch Blog. The CCB was born in 2007 and features blogs from over 50 different writers. Articles from the Camel Clutch Blog have been featured by some of the world's most respected websites including; CNNSI.com, Foxsports.com, Yahoo News, Business Insider, MSNBC, NBCsports.com, and more.

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