For someone with a background in public relations, Dixie is one of the absolute worst promoters I have ever seen with the media. Dixie rarely shoots straight and gives the impression she is living in an extremely isolated world away from the realities of TNA Wrestling. Regardless, these interviews are gifts to blogs like mine so keep them coming.
It was reported a couple of weeks ago that Spike TV will not be renewing their deal with TNA Wrestling. Their deal runs out in October and TNA are allegedly fighting hard to find a new home for Impact. Anything short of a new deal will either sink the company or necessitate drastic changes which will change the look and feel of TNA from top to bottom. You’d think an owner in that predicament would be worried right? Not Dixie!
Dixie was a recent guest of Ring Rust Radio and they asked her point blank about the reports and what kind of other options TNA has come October.
“Dixie Carter: Every two years I go through this. This is just the first public negotiation I’ve ever had. I think social media has really changed this kind of thing. I’m used to every two years negotiating with Spike and negotiating with other networks. This time is absolutely not any different. We’re still talking with them, but there are other people, thank God, that are interested in our product. I want to grow this brand; I want to grow it domestically. I want us to be able to start having the kind of success domestically that we’re having internationally. I’m not going to stop and none of us are going to stop until we get there. I’m real excited to see and I think we’ll know sooner than later what’s going to happen.”
Are there really other people? If I had a television show that was up this fall and I didn’t have a deal in August, I’d be petrified! At this point the fall schedules are all but set for most networks, the big ones anyway. Sure she could get a new deal but getting on a good slot for the fall at this point is almost impossible. I think when you have credible reports from multiple sources citing that your television show is not being renewed, you need to address them instead of blow them off as some kind of social media thing. It’s not fair to your fans and most importantly your employees.
A new report has shed some light on the failed Spike TV and TNA negotiations. A new report claims that Viacom wanted 10% ownership in TNA as part of a new deal. Dixie said no and Spike walked. This new report does shoot down some theories about Spike walking due to Vince Russo’s return to the company. It would also make a lot of sense as TNA does bring in decent ratings for Spike on that night. Passing on a renewal really didn’t make much sense until now. Keep in mind that Viacom bought into Bellator MMA as part of their negotiations so this does seem completely logical to me.
Either way things are going to get very interesting here between now and October. That’s something I haven’t been able to say about TNA in years!
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