WWE | Pro Wrestling

The Self-Destruction of Matt Hardy

Matt HardyAfter being sent home by the WWE from England, Matt Hardy has gone on a Twitter and You Tube campaign to bury the WWE and essentially get himself fired. The impending separation between the WWE and Matt Hardy makes Mel and Oksana look like a fairy tale.

It all started last week when the WWE sent Matt Hardy home from the England tour. There are lots of rumors and speculation as to why Matt was sent home, but let’s just say that the fact the WWE revised its drug policy a few days later is probably not a coincidence. Matt Hardy never one to keep his mouth shut, immediately started a viral campaign on You Tube and recorded one of the most bizarre videos that you will ever see.

In his video, Matt Hardy denies being sent home from England. Matt takes his video camera and shows viewers that he is still in England, criticizes “dirt sheets” (for a guy so innovative, someone should tell him that dirt sheets went away with the 12” cell phone), the Pro Wrestling Torch website, said that all of the news was false and even hinted at CM Punk being the one who leaked the information. It doesn’t take a doctor to notice that Matt does not look well in the video, especially towards the very end. As bizarre as the video was itself, even more bizarre is the WWE confirming that Matt was indeed sent home to Newsday, thus making the video even more strange.

It didn’t stop there. Matt Hardy has been on a Twitter frenzy the last week that only Kevin Nash could appreciate. Here are some of Matt’s greatest hits over the last week. Taken from Matt Hardy’s Twitter

“Here’s a quick hello to all my people & a reaussurance to everyone that I’m fine, healthy, & in good spirits. Thx for all of your support. When the time is right, I’ll put everything out there as far as what “really” went down. I know I have to protect me & my brand, & I will. I appreciate the fans so much that I’ll always be honest with them, & the whole story certainly isn’t out ther now. I appreciate all of the things the WWE has done 4 me in the past, they have been gracious to me–but now, it’s decision time for me. Thx all.”

“I LOVE reading people’s feedback-positive or negative. For the DS “writers” who’ve eaten the tweets out of my hands & relayed them, thank u.”

“Do u ladies & gents believe the talented Bryan Danielson was ever really released from WWE? Wanna hear your thoughts & feedback.”

“Wow, my Twitter’s goin crazy, just had over 1000 mentions! At the gym doin an hour of cardio, tryin 2 get in ROH shape. Got a ? for u guys.”

“And it’s because I’ve always gone the extra mile for my fans, & always will, cuz I truly love, respect, & appreciate u all. Thank u so much.”

“Before Hogan, Austin, Cena, even HBK, who has a twitter, FB, & a YT channel, starting personally interacting with fans via the net.. I was!”

“Today’s been a fun day-made a trip outta town & met with some peeps about some cool outside of wrestling projects-I like being my own boss.”

“4 those keepin count, only me*cough* I’ve dropped from my heaviest weight of 250-weighed in at 221 2day. Can Subway Jared get me a deal? LOL.”

“New body, new haircut, I’m looking to have all kinds of new stuff.. Maybe I’ll even get my nose that’s been broken 4 times fixed, who knows?”

“As he “dirt-sheets” say, I’m my own best promoter.. So who knows where I’ll end up in the future-I gotta give em something to write about :)”

“BTW, a fan today called me “The Pioneer of Pro Wrestling Social-Networking”-I like that-it fits & is a flattering compliment. Print
that DS!”

“Before Hogan, Austin, Cena, even HBK, who has a twitter, FB, & a YT channel, starting personally interacting with fans via the net.. I was!”

“And it’s because I’ve always gone the extra mile for my fans, & always will, cuz I truly love, respect, & appreciate u all. Thank u so much.”

The icing on the cake came when Matt replied to a question on Twitter.

@MATTHARDYBRAND What r the chances 2 c u @ WWE Europe tour in November? Or would it be better 2 buy tics 4 TNA in Berlin in January?

Matt – “I’d go with Berlin..”


It should be pointed out that Matt Hardy hasn’t been officially fired from the WWE as of this writing. One would think that either Matt knows that he is about to get fired or that he is intentionally trying to push the WWE into firing him. Regardless of the motivation, it looks like Matt Hardy has officially cracked and lost his mind.

It amazes me that after a highly successful WWE career in which Matt likely attained all of his dreams, fame, and fortune that he would spend this much time worrying about what people say or report about him. Other than Mick Foley’s rant on Dave Meltzer, I can’t recall any pro wrestling star in recent years spending five minutes of their busy days worrying about Internet rumors. More bizarre than that, is that he is spending all of this time refuting reports that have been confirmed by the WWE! What exactly is the end game here?

Reportedly, the only reason he hasn’t been fired yet is that the company doesn’t want to hand TNA Wrestling a Hardy Boyz reunion. I have no idea why the WWE would worry or even care about that in 2010. An N.W.O. reunion, Ric Flair, Ken Kennedy, Kurt Angle, Hulk Hogan, and Rob Van Dam have done nothing at all to make TNA competitive. I can’t imagine that a reunion of the Hardy Boyz is anything that is going to light TNA Wrestling on fire and turn it around.

It boggles my mind as to why someone working for the biggest company in pro wrestling, making a great living, and other than his own indiscretions likely had great job security would throw it all away because of negative Internet reports. To me, this comes off as a guy that is so consumed with himself that he would throw his career away to rebut Internet reports (which again are true). In the locker rooms the wrestlers would refer to this as a guy being a “mark” for himself.

Matt Hardy and the WWE had a major falling out in 2005. The business was much different than and Matt had deeper options. It was a hotter time and TNA Wrestling was a young, hungry company with momentum that looked like a viable option. Today, the pro wrestling business as a whole is in decline and TNA Wrestling looks more like a company one day away from closing its doors than it does a company of opportunity. The company also felt used by Matt in 2005 and there may be some hard feelings there (although I am sure Dixie is admiring Matt’s use of Twitter.) On top of that, with low buyrates who is to say that TNA Wrestling is any position to acquire Matt Hardy financially?

At one time Matt Hardy had a huge following of diehard fans. I have to believe that they have moved on. Those same teenage girls that were screaming for Matt Hardy ten years ago probably aren’t watching wrestling anymore. If the Hardy brothers still had that same fanbase, I’d have to think that Jeff would be blowing TNA ratings and buyrates out of the park and he is not. Matt Hardy is 35 years old and my guess is that the appeal with teenage girls he once had is not exactly there anymore.

Matt Hardy has talked continually about controlling his own destiny in his tweets and videos. Unless Matt is opening up his own wrestling company or getting into MMA that is one of the dumbest things a pro wrestler could say. The only big time angle that Matt Hardy has been in over the last few years was his angle against his brother Jeff. Other than that feud, Matt Hardy was never a superstar headliner in the WWE other than a few main-events. If Matt thinks that he is going to walk into another company and become the top star, he really is out of his mind or got his hands on those same pictures of Dixie Carter that Vince Russo, Hulk Hogan, and Eric Bischoff have.

Look, I like Matt Hardy. I interviewed him on my radio show and he was a real nice guy and very professional off of the air. A part of me feels sorry for him just knowing him in the brief time that I interviewed him and set up the interview. But he is making the WWE look like a joke right now. Matt Hardy has claims that certain “dirt sheets” have it out for him. The only one who looks like he has it out for Matt Hardy right now is Matt Hardy.

Listen to Matt Hardy on Pro Wrestling Radio

WWE: The Best of Smackdown – 10th Anniversary 1999-2009 DVD.

Ultimate Hardys (Limited Edition Box Set) DVD.

WWE – Twist of Fate: The Matt and Jeff Hardy Story DVD.

The Hardy Boyz: Exist 2 Inspire Book.

Grab discounted WWE DVDs, merchandise, t -shirts, figures, and more from the WWE Shop on Amazon.com

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Eric G.

Eric is the owner and editor-in-chief of the Camel Clutch Blog. Eric has worked in the pro wrestling industry since 1995 as a ring announcer in ECW and a commentator/host on television, PPV, and home video. Eric also hosted Pro Wrestling Radio on terrestrial radio from 1998-2009. Check out some of Eric's work on his IMDB bio and Wikipedia. Eric has an MBA from Temple University's Fox School of Business.

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