First they announced Rollins vs. Orton. No one seemed to care. Then they announced Rollins vs. Orton vs. Reigns. Still couldn’t care less. Then they announced Rollins vs. Orton vs. Reigns vs. Ambrose. Suddenly there is some excitement and talk. Ambrose is once again in the limelight. And this time, let’s hope the light won’t flicker.
1) the WWE would try to shove Ambrose down our throats in a bid to move the needle and kill the goose that can yada yada or 2) feeling that ‘he’s not ready just yet’ they would try to humble him as only the HHH regime can do.
In either case, Ambrose is in trouble.
To me Ambrose is the last exciting thing left in WWE. (Lesnar is a part-timer and Ryback is about to be fed to Wyatt) There is a genuine edge about him. He can wrestle and he put together the best match of the night. But the trouble with all that is Ambrose is alone. There is no else in the current roster that can bring the same kind of excitement and color to wrestling. From faces to heels, they are all one-dimensional (including Bray Wyatt whose promos have gone from terrific to soporific. I make tea when he talks). Besides, there’s a little bit of character tweak Ambrose requires before he can chase the championship.
So here’s hoping that WWE would chose a different route for Ambrose; which is to deny the fans Ambrose – but in a calculated manner. Just like they denied the fans Daniel Bryan till putting Daniel Bryan became the only sensible decision, WWE should deny the fans Ambrose & Title till they can’t take it anymore.
One of the things with television ratings is that the reaction of the live audience can affect it. The television viewer looks to the live crowd for cues. It’s a subconscious thing. And right now the live crowd is just dead.
When I look at WWE, I see a pattern. It started with the wild days of Hulkamania. Then it went to the sedate though technically strong days of Bret Hart. Then it reversed to the explosive days of Steve Austin only to switch back to the sedate though merch-moving days of John Cena. See what I mean? It had always see-sawed. So the next crest has to be something that is anything but sedate. Might I suggest ‘Unhinged’?
Ambrose can lead that. Maybe he’s not a great talker. But then I guess it’s time WWE focused on some good over-the-top action and moments. Moments are what we are badly missing these days. And more than great matches, its moments that make a star.
Ambrose’s early run in with Rollins had produced quite a few moments. But they were short lived as WWE used Ambrose give Wyatt a leg-up. That really didn’t go anywhere and won’t. Wyatt is just not scary, threatening or credible enough. But you know who is? Reigns! The way ahead for Reigns is to get frustrated and turn heel. I would be surprised if that doesn’t happen soon. Of course that throws a spanner in the works called Rollins. But then, is Rollins working as a heel? Back in the 90s, he would have been vying for the Intercontinental Championship as a face at this stage of his career.
Anyway, back to Ambrose. The key of course is some smart booking. Allow Ambrose to slowly build his fan base. Allow Ambrose to develop his mic skills. Allow Ambrose to tone down a bit for fans to identify with so much so that by the time the title is around his waist, WWE would not be thinking of taking it off him.