Dana White, Jon Jones, & Vitor Belfort Conduct Bizarre UFC 152 Media Call

The UFC had one of the more interesting conference calls with the media Tuesday to promote UFC 152. If the objective was to kill any interest whatsoever you had in watching Jon Jones vs. Vitor Belfort, Dana White, Jones, and Belfort did a fantastic job.

This was certainly one of the most bizarre media calls I have ever heard leading up to a fight. Quite frankly I don’t even know where to begin. From Dana White telling people not to buy the fight to Jones and Belfort doing more to promote Christianity than UFC 152, I can’t imagine anyone came away from this call pumped to see Jones vs. Belfort at UFC 152.

Dana White is a great salesman but I don’t even think he was buying the story he was trying to sell today. At one point White said, “Anyone that doesn’t think Vitor deserves the title shot is out of their mind.” Fortunately for White this was over the phone because I can’t imagine even him saying this with a straight face.

White was asked a few times by reporters about criticism that fans had regarding Vitor Belfort getting the title shot. An agitated White responded to those critics with, “Don’t buy it!” I can’t imagine that telling people who don’t believe Vitor deserves the title shot “not to buy it” is the smartest way to promote the fight, considering the fact that I haven’t read or heard from anyone in the world that does believe that Vitor deserves the title shot.

Maybe the most mysterious part of this wacky call was the disappearance of White. White left the call about a quarter of the way through with no reason or explanation. The buzz is that White was so upset with the call that he hung up. If true, that is both hilarious and a little sad. To be fair, White sent out a tweet later announcing that Rampage Jackson was hurt and out of UFC 153. So maybe that was his emergency. Regardless, a UFC rep suddenly announced that White had to leave the call and we were stuck with Vitor and Jones, who turned this call more into a Sunday school session than a fight promotion.

Vitor and Jones talked for what seemed like the better half of the second part of this call about their love for Christ and Christianity. Fighters Only magazine editor John O’Regan asked a question that turned into a 20-minute sermon. Remember, this was a conference call to sell a fight that not many people were excited about from the start. I certainly don’t want to disrespect anyone’s religion and they certainly have the right to say whatever they want. But it got to the point where I felt as if these guys were promoting Sunday Mass as opposed to UFC 152.

“I don’t believe God gives me an advantage over my opponent at all, but I do believe he helps me live a certain life. I’m constantly trying to develop a relationship with christ. I believe that my relationship helps me live a better life than most 25 year olds would be living. I have the option to be friends with who I want, do what I want. I live a pretty crazy life and I believe if I didn’t have Christ in my life, I’d be a hot mess. There’s be a lot of craziness going on. Christians compete against each other all the time, I don’t think God has a favorite. That’s blessing enough.”

And you wonder why so many people hate Jon Jones? This is all well and good, but the man was caught driving his Bentley drunk with two women in the early hours of the morning not too long ago. Everyone makes mistakes but it is probably a little too early for the self-righteous routine.

If that doesn’t get you pumped to watch Jon Jones fight Vitor Belfort I don’t know what will! The one thing that I really can’t stand about Jones (and I am not as big of a hater as most) is that he is constantly talking down to people. He mentioned people not understanding today on the call. He has said several times in interviews that he wants to educate people, etc, etc. It is as if everyone is an idiot and we should be lucky to have him teach us the error of our ways.

Jon Jones likes to call himself a smart businessman. For such a smart businessman, he should probably learn how to promote a fight. Listening to two guys talk religion and about how much they admire each other for 30 minutes isn’t the right tact.

Did this call really just happen?

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Eric G.

Eric is the owner and editor-in-chief of the Camel Clutch Blog. Eric has worked in the pro wrestling industry since 1995 as a ring announcer in ECW and a commentator/host on television, PPV, and home video. Eric also hosted Pro Wrestling Radio on terrestrial radio from 1998-2009. Check out some of Eric's work on his IMDB bio and Wikipedia. Eric has an MBA from Temple University's Fox School of Business.

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