Bray Wyatt’s New WWE Vignette and Why it Works


This past Monday night on WWE Raw, fans were treated to a vignette of Bray Wyatt and the Wyatt Family. This is not the first time that we have seen Wyatt, as he was once known as Husky Harris, a member of the New Nexus. Many fans instantly recognized his potential then, however were disappointed when WWE pulled him from TV and sent him back to NXT in Florida. But now he’s back.

With a vengeance.

[adinserter block=”1″]I have to say that for the first time in a long time, I am genuinely excited by a new WWE prospect. So excited in fact that I have re-watched the video about a dozen times now and it just gets better every time I see it.

When it comes to the question of just exactly why WWE is the best pro wrestling entertainment company in the world, my answer is very simple; watch the Bray Wyatt video. That’s all the proof I need.

The guy just looks like a star. The entire vignette is top notch, the editing is perfect and by the time it ends you just want to see the Wyatt Family on Raw, in the ring and in your head. But the fact is that we have come to expect the Hollywood production when it comes to Vince McMahon’s Superstars. In fact, we’re used to it.

What really makes this particular video work is Bray himself. His eyes, that smile, everything he does is so completely in character that at no time does it feel like a production at all. It’s as if a documentary crew stumbled upon a backwoods cult and caught the whole thing on tape.

And they were never heard from again.

For me, this is what makes the vignette so special. Because even with all of the creative forces at work behind the scenes making the video as professionally slick as possible, it would not have worked without Bray’s force of personality absolutely captivating you through every second of it.

You cannot take your eyes off him and when it ends you want to see him again. Is there any better outcome for a pro wrestler?

The most important goal of any WWE Superstar is to get over. If you can connect to the crowd, establish a rapport with them on some level, then you have succeeded in your mission. It’s all about making them care.

All the flash, all the pyro, all the muscles and all the big power moves in the world mean nothing if the fans don’t care. If they don’t buy it, then you will never get over, no matter how much WWE does for you.

If you don’t believe me, just ask Ryback, who has about as much of a chance becoming the next WWE Champion as I do. And I don’t even have a title shot against John Cena.

It is the man behind the gimmick that makes it work. It’s just that simple. If Mark Calaway had not completely embraced the role of an undead gravedigger and made us believe in him, then The Undertaker would have flopped in his first match.

If Dustin Runnels did not wear that face paint with such unbelievable gusto, diving head first into the character, then the curtain would have fallen on the career of Golddust before it even began.

And if Windham Rotunda had decided that growing a beard and wearing a flowered shirt was just not something he wanted to do, then we would not be staring at the imminent debut of Bray Wyatt on WWE’s main roster. Wyatt made the choice to not only play the character but to become the character.

I’m not saying that Bray Wyatt will have the legendary WWE career that The Undertaker has. And I’m not saying the he will have the standout career that Golddust had. Those are big comparisons for him to live up to and he already has an impressive lineage of legendary stars that he is attempting to follow in the business.

[adinserter block=”2″]But he has already succeeded in one aspect. He already knows who he is what he’s supposed to be and he has fully embraced it from top to bottom. This is not the son of Mike Rotunda, the grandson of Blackjack Mulligan and the nephew of Barry Windham that we’re looking at.

This is Bray Wyatt. And that’s pretty cool too.

Follow Tom on Twitter @tomclarkbr

Tom Clark is a WWE Featured Columnist & Consultant for Bleacher Report and a Contributor The Layfield Report

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