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Bray Wyatt Keeps His Momentum Going with Chris Jericho Feud

Bray Wyatt likes to tell everyone he’s got the whole world in his hands. That may not be the case, but it is safe to say that Wyatt has got the WWE management in his hands.

He is going to stay at or near the top of the company’s heel hierarchy for at least the foreseeable future. How else can you explain the apparent feud developing between Wyatt and Chris Jericho?

The sinister Wyatt just finished a star-making feud with John Cena that culminated with Cena beating him in a Last Man Standing Match at Payback. If you take a look at Cena’s past feuds with new characters, the momentum they generated during that feud came to a dead stop once the feud ended, and they found themselves way back down in the midcard (see Sheamus or Wade Barrett) or a comedy act (Lord Tensai / Sweet T). It took a considerable amount of time before Sheamus made his way back to the top tier of WWE Superstars, while Barrett has battled injuries and bad booking to even get a sniff at the top of the midcard.

So why is Bray Wyatt different? He just as easily could have found himself back at the end of the line waiting for the next break to come along. How come that didn’t happen this time?

Easy. Unlike the others, Wyatt built a relationship with the WWE Universe that did not end with the end of the Cena feud.

WWE management recognized that. They knew that kicking Wyatt back down the ladder was not going to set well with the WWE Universe. Wyatt is the closest thing WWE has right now to a car wreck, and we all know how people never can seem to turn away from a car wreck.

So once the Cena-Wyatt storyline came to its natural conclusion, WWE brought in hired-gun Jericho to be Wyatt’s next sparring partner.

Jericho is recognized as one of the best star makers in WWE. Since he has been to the top of the mountain so many times in his career, Y2J can afford to come in as needed and help young stars get over with the crowd. In this instance, he has been asked to keep Wyatt’s momentum going.

Judging by the beatdown he and his Wyatt Family minions gave Jericho Monday night, all parties seem to be looking forward to the next few weeks.

Hopefully, WWE Creative will develop a story for the Jericho-Wyatt feud that will be as entertaining as the Cena-Wyatt story was. Both Jericho and Wyatt have reputations as masters of mind games, so this feud stands the chance of becoming the Olympics of mind games.

Bill Atkinson is a frequent contributor to Camel Clutch Blog. Follow him on Twitter at @BAtkinson1963.

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