He can run a two minute drill in the Super Bowl, but can he run WWE RAW? Pittsburgh Steelers quarterback Ben Roethlisberger will be next week’s WWE Guest Host. Big Ben promises to bring his entire offensive line with him. More importantly, will he bring some of those Monday Night Football fans with him.
The signing of Roethlisberger is a huge coup for the WWE. The WWE annually see their Monday night ratings drop once the football season starts back up. What better way to combat the NFL than by using one of their biggest stars against them? Before you start crying foul, the NFL did fire the first shot when they brought in The Rock to kick off a MNF game a while back.
For the WWE, it is a brilliant move. Die-hard NFL fans will stick to MNF, but casual fans will definitely check it out. Big Ben will be the second professional athlete to play WWE Guest Host. Shaq was the first and in my opinion, the best of the entire bunch. The crossover appeal paid huge dividends in the ratings as well. The WWE needs to be more proactive in recruiting all of the pro athletes that happen to be big WWE fans for this gig. Believe me, there are no shortage of WWE fans in pro sports.
The timing is definitely coincidence for the WWE. MNF will host arguably the most anticipated NFL game of the year when Brett Favre and the Minnesota Vikings take on Favre’s old team the Green Bay Packers. This is definitely a reaction to the big game by Vince McMahon. NFL fans have had October 05 circled since Brett Favre returned in August. I can’t see a whole lot of them changing plans because Ben Roethlisberger is on WWE TV.
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