How many times are we going to hear this very scenario – Vince McMahon will be on television to help the WWE with ratings again?
It has happened twice this year already and it looks like it will happen again.
It always happens this way. When the WWE gets in trouble, it runs to daddy to save the day. One has to wonder how many more “relief” appearances the 68 year old McMahon has left in his circus act.
The ratings may have to do with the current “corporation” storyline” that has become stale. It could have something to do with the direction the company is headed with Triple H and Stephanie McMahon Helmsley as the lead dogs of the WWE.
It could also have something to do with the fact neither John Cena or CM Punk are involved in the lead angle right now, the World Title matches between Alberto Del Rio and Rob Van Dam are less than thrilling, injuries have placed Cena on the sidelines, as well as Sheamus, and Daniel Bryan as the lead face of this company is great with Randy Orton getting over as the lead villain, but the storyline is going nowhere.
Those ideas are just speculation, of course, but they also have merit with each passing day. The Battle ground pay-per-view appears to have no steam and most of the matches are unwarranted (Damien Sandow/Dolph Ziggler) and have no interest with the fans.
This is the same thing McMahon has been doing with the WWE (WWF before the naming rights changed) since he bought the company from his father, Vince McMahon Sr. in 1980. Whether it was color commentary, on the screen with wrestlers, and eventually in the ring with them, McMahon has been the “larger than life” character that has defined professional wrestling.
We all know the story (according to wikipedia.com), but McMahon singlehandedly took apart the AWA and NWA buy moving from a regional company to an international giant.
During the late 1980s, McMahon shaped the WWF into a unique sports entertainment brand that reached out to family audiences while attracting fans who had never before paid attention to pro wrestling. By directing his storylines towards highly-publicized supercards, McMahon initiated a brand-new revenue stream by promoting these events live on PPV television, a concept that would completely revolutionize event programming for all sports while catapulting the WWF into a multi-million dollar empire.
In 1987, McMahon reportedly drew 93,173 fans to the Pontiac Silverdome (which was called the “biggest crowd in Sports entertainment history”) for WrestleMania III, which featured the main event of Hulk Hogan versus André the Giant.
While wrestlers who turned promoters like Cowboy Bill Watts, Eddie Graham, Fritz Von Erich and Jerry Lawler were always involved in both sides of the wrestling fence, McMahon was never trained as a wrestler who would take bumps and work on spots with the men he actually employed. But his brashness and his ability to captivate his fans in the arenas with the chances he took were enough for the Chairman to actually get over with the fans.
When it appeared that McMahon would be walking down a path toward a turf war with his son-in-law Triple H, ratings began to take an upswing amid the constant attention to John Cena as the lead face and names like CM Punk, Dolph Ziggler, Alberto Del Rio and Brock Lesnar taking turns as the company’s lead heel. In the end, McMahon makes more sense than anyone.
Oh, how times have changed.
How he will be used on screen and what attention he will pay toward the current situation with Orton and Bryan is not known.
Follow David on Twitter @davidlevin71
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