The new power couple of the WWE, Randy Orton and Triple H are about to make life hell for every WWE superstar, if they have not done so already.
But there is more to it than that. The WWE for years now, since the Attitude Era, has been working on the assumption that wrestling that was great can survive on being good. In this case, it could because there wasn’t any real competition to the company to be challenged by.
Even on its best day, TNA Wrestling was 75 percent effective in its branding, marketing and show. The WWE could just scoff at it and carry on.
Now, in the midst of a new Attitude Era, the WWE is in a position of continual power, something everyone from the common fan to the IWC can see (and no, this is not to get the fans and the Twitter accounts taking shots at me).
The WWE, especially after it has hit on something perfect – a company-less John Cena, a bitter war between wrestler and former family member, and a faction that wants to dictate for the masses.
Hmm, haven’t we seen this before about a decade ago? And in this case, many of the attributes of this program or idea may be better than the past (but nothing can be taken away from McMahon/Austin) because the players today have seen what has happened before and respect the business just a little more.
There have been monumental feuds over the course of professional wrestling: McMahon/Austin, Flair/Bischoff, Jeff Jarrett/Kurt Angle and Buzz Sawyer and Tommy Rich to name a few. Others have captivated us (The Von Erichs and Freebirds, Ric Flair/Sting) but the McMahons return to the center of the control panel and their ability to make a bad situation look like it is the most important thing in the business.
That is not something that is taught. That is something that is inherent. Talking a vibe and running with it and pushing it to see if it indeed pushes back to some extent.
The fact the WWE allowed the unthinkable the other night when AJ Lee came out after a six-woman Divas match and delivered massive message to the females who call the company their place of business was pretty impressive. It also showed the company wants all areas of the business and its performers to show off their best talents means the WWE finally gets it.
This is now Vince McMahon buying the WWF from his family 30 years ago with a new vision, a pocket full of cash and the idea he can make a good wrestling the bets wrestling promotion.
Part of that issue is WWE is already on top and looks to be there for the foreseeable future. And because of that, momentum is a very dangerous thing. Taking the eye off the ball (or off Triple H and Randy Orton) could be a bad thing.
Can this company sustain that kind of success for the next four months? It hasn’t shown it can lately, and when a pay-per-view receives a glowing review, it is almost assured the next one is a disaster. Just so you all know, SummerSlam was pretty awesome.
And if that is the case, the WWE cannot waste a moment watching what they did before. Randy Orton and Triple H must carry the ball, others must follow and success within the ranks paramount.