With Anderson Silva and GSP on the sidelines, the UFC will need to count on new stars to fill those big fight slots this year. Unfortunately an early look at 2014 exposes a dull year and one of the most turbulent periods of the Zuffa era.
While the UFC has become a watered down product over the last couple of years, there have always been a couple of big fights to get excited about. A 2014 doesn’t show much promise when it comes to these big fights. I looked up and down the list of scheduled fights and potential fights and there is absolutely nothing for a casual fan to get excited about.
Dana White has had a lucky run the last few years. His two biggest stars, Anderson Silva and Georges St-Pierre continued to carry the company while cards became watered down and stars became harder to make. Now White is left with Jon Jones and Ronda Rousey, both unproven and somewhat unstable in their positions. It may be time for the UFC president to press the panic button.
If there is a big fight to get excited about in 2014 I don’t see it. When I mean big fight I am talking a fight expected to draw 700,000+ buys. Sure there are some intriguing fights that will appeal to the hardcore fans and maybe even some casuals, but where is the can’t-miss event of 2014?
Let’s take a look at some of the pay-per-view headline fights already scheduled for 2014. Excuse me while I grab a pillow.
Ronda Rousey vs. Sara McMann UFC 170 – This is the test for Rousey. There are many who believe that Rousey is the biggest star in the UFC. She certainly had a hand in that impressive UFC 168 buyrate but what has she done on her own? If Rousey can break 500,000 here I will concede that she is the biggest star in the UFC. If she can’t, it is a real dose of reality for the UFC who have hyped her more than any fighter since Brock Lesnar. Rashad Evans vs. Daniel Cormier in the semi is about as exciting as a sleeping pill. I would say thus far there is less buzz going into this Rousey fight than her previous two which isn’t a good sign.
Johny Hendricks vs. Robbie Lawler UFC 171 – I like the fight, like it a lot, but is it a draw? Hendricks drew a disappointing buyrate with GSP and let’s be clear, it was GSP drawing the number. I think a lot of casual fans still see Lawler as a Strikeforce castoff, which he certainly isn’t. I think it is going to be a fun fight but I can’t imagine many people scrambling to get together watch Robbie Lawler vs. Johny Hendricks.
Jon Jones vs. Glover Teixera UFC 172 – Again this is another fight I can’t wait to see. I am not the casual fan and casuals probably aren’t as hyped about Teixera as I am. Jones has not been the draw he should be given his star power (or lack thereof). His fight against Alexander Gusftafsson didn’t even break 400,000 buys! That is pathetic. The problem with Jones is Jones. The only time the guy draws is when his opponents like Rashad and Rampage do the talking. I don’t expect a lot of smack talk from Teixera here and thanks to Jones minimizing his opponent as he always does, I’d be hard pressed to expect anything more than 300,000 buys here.
Vitor Belfort vs. Chris Weidman UFC 173 – Of all the fights on paper this is the one I am most excited about. That said, how many times are fans going to get bit by Vitor Belfort’s championship chokes? Belfort is an exciting fighter whenever he is not challenging for a title. I think this is the most intriguing fight on the docket yet I don’t know how many fans are going to buy into Vitor. Add in the TRT controversy and Belfort is more of a turnoff in this situation. The saving grace here is Wanderlei vs. Chael which could push this event past 500,000 buys.
Quite honestly the more intriguing headliners to me are on the free shows. Lyoto Machida vs. Gegard Mousassi, Dan Henderson vs. Shogun Rua, Michael Bisping vs. Tim Kennedy, Roy Nelson vs. Bog Nog, and Travis Browne vs. Fabricio Werdum are better fights to me than most of the headliners.
Looking at the rest of the year there is nothing I can see that will fill the void left of by GSP in regards to pay-per-view buyrates. I don’t trust Jon Jones at all in selling the Gustafsson rematch. Teixera winning and a rematch with Jones could be a big one. Cain Velasquez will fight later this year but neither Fabricio nor Browne are opponents that anyone will get excited about. Machida vs. the Belfort vs. Weidman winner could be interesting but Machida has never been a big pay-per-view draw. Rousey vs. Cat Zingano is a fun fight but I don’t see either one doing the kind of promotion necessary to push it over the top. A miracle BJ Penn win over Frankie Edgar could make him an unlikely title challenger in what would be a huge fight. Any hope that GSP will come back and fight the Hendricks vs. Lawler winner seems to be dissipating with Dana White’s classless verbal attacks. If there is a big one I am missing let me know because all I am seeing is a bunch of okay fights lacking star power.
What is the UFC to do? There are no super fights available to solve this problem. The only super fight that is out there is Jones vs. Cain and according to Jones, he wouldn’t even entertain that until 2015. The UFC are going to have to work hard at creating new stars and using 2014 as something of a rebuilding year. Professional franchises do it all of the time. The UFC can still have a decent year while getting new faces and new stars ready for the future.
If not, 2015 is going to be an even uglier year for the UFC.
UFC Ultimate Fight Collection 2013 DVD
UFC shirts and videos on Amazon.com