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Why Seth Rollins’ Heel Turn Was Pure Genius on WWE’s Part

The news has not been good lately for WWE.

[adinserter name=”366 left”]First, its owner lost $350 million in one day. Second, probes are being launched everywhere into WWE’s new contract with NBC Universal. Third, arguably the promotion’s most popular performer, Daniel Bryan, is on the mend from neck surgery and likely will not be back in action until later this month.

So when good news finally shows up, it’s magnified thanks to its previous circumstances. And we saw some great news on Raw Monday night. It could even be referred to as pure genius.

The heel turn of Seth Rollins was absolute gold, partly because it gives a rising star unfettered access to two wily ring veterans. Mostly, though, it worked because it was so unexpected and carried out so well.

Really, can anyone who has watched the growth of The Shield honestly say they expected this move? After all, Dean Ambrose was the odds-on favorite to make the turn because he walks like a heel, he talks like a heel and he acts like a heel in the ring.

Roman Reigns? The least likely to change. He is destined to be one of the most monster babyfaces in WWE since John Cena at his peak.

But Rollins? The man with two-tone hair? The man Michael Cole deemed as the “architect” of the faction? The man who went above and beyond to keep his band of brothers together when it looked as if they were on the verge of implosion?

Yep. It’s the quiet ones that you have to watch out for.

We all thought that if Rollins were to turn, it would come in a combo with Ambrose. They would grow tired of all the accolades that Reigns was getting – particularly from the female fan base – and attack him. After all, it would take both of them to knock and keep Reigns down.

But we saw their popularity grow over the past few weeks. The fact that they presided over the expected downfall of Evolution seemed to cement their legacy as a complete face faction.

That all changed with a few swings of a metal chair. Rollins went back to the dark side.

And he played his turn to the absolute hilt. He didn’t rant or rave. He did not wildly scream at and kick his former mates. He did not go after them in a windmill of arms and legs.

Nope. With a whack-whack here and a whack-whack there, Seth Rollins made his choice. He stared steely at both of his fallen former comrades. He spoke no words. He moved deliberately as if in slow motion.

The crowd’s reaction was priceless. Stunned silence, then a smattering of boos turned into a barrage of catcalls and screams of simultaneous screams of anger and cries of disbelief.

It was perhaps one of the greatest and most unexpected heel turns since Hulk Hogan joined the New World Order. The only thing missing from Monday night was the constant showering of cups and debris over the ring like we saw when Hogan turned.

The question now is, where will Rollins go from here? He has at least two big matches ahead of him. You know in your heart of hearts that in addition to joining Triple H and Randy Orton in tag matches, Rollins will have to go one-on-one with Reigns and with Ambrose. A Rollins-Ambrose match is perfect for SmackDown, while a showdown with Reigns is an absolute main event for WWE’s Flagship show, Raw.

It also will be interesting to see if the heel turn will bring a change in Rollins’ appearance – not just with ring attire but with physical look. Will the two-tone hair go in favor of the crew cuts favored by the other Evolution members?

[adinserter name=”366 right”]Summer was looking like a bummer with news of the money loss, the investigations and Daniel Bryan nowhere to be found on television. This latest move, though, has put the sizzle back in summer for WWE.

Bill Atkinson is a contributor to Camel Clutch Blog. Follow him on Twitter at @BAtkinson1963.

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