It didn’t take long for Jim Ross to start offering up some objective criticism to WWE booking. Ross recently posted a blog blasting the WWE’s booking philosophy, specifically taking the company to task for its 50/50 booking style.
That said this was a J.R. great blog. The WWE is truly at a crossroads today. This 50/50 philosophy of booking parody has left the company without any viable draws past John Cena. That fact is evident if you look at ratings and buyrates of the current WWE product without Cena. Everyone has been beaten so much in recent years that when it comes time to give someone a push, it rarely works because that wrestler is not seen at the “super” level of Cena and other top names that came before him.
“All sports, or entertainment, fans want to support the ‘stars’ and ‘stars,’ IE heroes, and all have similar traits. They win more than they lose, they somehow eventually overcome when the odds are the greatest against them and they never quit. All these traits endears them to the audience. Fans can identify with winning. Loses become significant moments and not every other week occurrences.”
He is 100% right, not that he needs me to tell him that. The reason Daniel Bryan has not compelled fans to buy a pay per view to see him challenge for the title or tune in to RAW to see what he’ll do next is because they see him as a marginal player. Heck, Stephanie and Triple H even tell you such every week. Imagine how over Bryan would be right now if he wasn’t beaten so much in the last two years and built up for this big run?
Ross digs even deeper and takes what has to be viewed as a personal shot at either Vince McMahon or Triple H. Ross doesn’t understand why these guys are trying to reinvent wrestling booking. Ross ponders whether it is simply ego or a complete disconnect.
“Those trying to re-invent the “booking” wheel and who refuse or simply ignore basic psychology and human emotions are foolish or naive or…gasp… egomaniacal.”
I have said it many times on this blog and it is true. The reason that the WWE can’t elevate talent is because they beat these guys down so much that by the time they are ready for the push they are dead in the water. Look no further than Damien Sandow. This guy had all of the momentum coming out of Money in the Bank. Since then he has beaten down more than Santino yet at some point he is going to be booked as a challenger for the WWE world heavyweight title. It won’t draw, Sandow won’t get over, and the creative team will blame Sandow. Yet why would any fan care about Sandow challenging for the title at this point when he has been beaten on a weekly basis?
In the words of Jim Ross, “50/50 booking helps NO one.”