It has been quite a while since the “King of All Media,” Howard Stern stole some headlines. Stern will definitely create some buzz with his newest radio show contest. Stern announced today that he will hold a $100,000 Tiger Woods Mistress Beauty Pageant on his radio show. Could this turn out to be one of the biggest stories of 2010 or a failed attempt to ride out into the sunset after 30+plus years of broadcasting?

Stern casually mentioned the idea for this contest shortly before he left for his annual holiday break. It looks like the prize amount dropped dramatically from his original plans of a seven-figure prize. Longtime Stern advertiser Ashley Madison will be sponsoring the contest. Stern did not reveal a date for the contest or a minimum requirement of entrants. Stern teased the idea of celebrity judges including Tiger’s wife Elin Nordegren but I’d suspect the chances of that happening are slim and none with slim just leaving town.

I think the idea is brilliant but there is one major flaw at the outset. The amount of the prize just shows how out of touch the show is with media in the new century. A $100,000 prize may have sealed the deal in the 90s with a Bill Clinton Mistress Pageant, but that is chump change today. For one, chances are that some of these women are being offered more just for an interview. Two, CBS could sweep in here, make this a seven-figure prize, and steal the contest for one of its own shows with a dual radio and television broadcast. Three, I would venture to guess that a few of these women will be offered more money for book and movie deals. Are any of these women really going to subject themselves to the humiliation and criticism that comes along with a Stern Show Beauty Contest for $100,000? Honestly, these girls could make this in a night playing online blackjack at home, and minus the shame.

Stern show producer and ace pitcher, Baba Booey reported on the show that he has been in touch with a new woman who claims to have had an affair with Tiger Woods who has yet to go public. The show could go down this road and have four or five women who haven’t gone public, yet claim to have affairs. The problem is, how would anyone verify any of them? Most of the women already revealed look to make good livings (not all) and after taxes would be looking at a prize that won’t change their life too much in 2010. Now ask them in 2015 when the publicity dies down and you could probably put this thing together for $10,000.

This announcement comes as we head into the final two years of Stern’s Sirius contract. Stern started a five-year deal with the company in January 2006. Reportedly Stern’s deal was for an estimated $500,000,000 which likely consisted of stock options and production costs. This may tick off a lot of Stern fans, but in the end it has been a colossal failure. The stock at Sirius tanked, the company merged with XM, and right now the future of the operation is very much up in the air. Stern definitely did his part and brought millions of listeners with him, but I highly doubt those listeners put a dent into the costs of producing the Stern Show, which makes the deal a huge bomb for Sirius. The Tiger Woods Mistress Beauty Pageant may get some initial buzz, but it is really hard to fathom the idea that Sirius will get any new listeners in the current economic climate off of this lame attempt at publicity. Over $12 a month for radio (which is well worth it as a five-year subscriber), is the first thing that will be eliminated from the unemployment budget and the last thing anyone is going to sign up for who is just coming out of debt with a new job.

In the end I think this is a fun idea, but the execution is just bad on several accounts. I think the show should have waited until they had at least four written commitments before announcing the contest. The money isn’t right, the timing is off, and the chances that Stern looks like a fool for not being able to pull this off are greater than us hearing a contest on the radio show. Hey, I could announce a contest here on the blog but if nobody enters the contest doesn’t happen and it is all for nothing.

In that case…CamelClutchBlog.com will be holding a $10 Tiger Woods Mistress Beauty Pageant.

Update: Apparently some people are getting their panties in a bunch about the comment I made about Stern’s lack of success at Sirius. I think it is interesting how so many people assume that I am taking a shot at Howard. As a longtime Stern listener and fan (attended the Morning Zoo funeral here in Philly), that was not my intent. From my standpoint, I put the blame on Sirius for mismanaging their investment. I will write a blog at a later date specifically on that topic, but I blame Sirius for blowing it and not Howard. Howard can only do what he is paid to do which is entertain. It is up to Sirius to go out and market him, not Howard.

Update #2 - Howard Stern officially announced that the Tiger Woods Mistress Beauty Pageant will take place live on his show on March 10. Stay tuned!

Update #3 - Jamie Jungers won the pageant today on the Howard Stern Show. Jaimeee Grubs came in second.

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