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Good & Bad of WWE’s All-Star Money in the Bank RAW Ladder Match

July 05, 2013 By: Category: WWE | Pro Wrestling

WWE Money in the Bank will go down on Sunday July 14 and one of the big matches booked is the All-Star ladder match for the red briefcase. The winner gets a guaranteed shot at the WWE Title within the next year and all seven men are former WWE and World Champions.

CM Punk, Christian, Sheamus, Kane, Daniel Bryan, Randy Orton and the returning Rob Van Dam will all be fighting to climb the ladder and secure the case. No doubt about it, on paper this is a quality bout and should be a highlight of the night.

So why is it getting so much hate?

Well, let’s just cut to the chase shall we? The reason so many fans are upset about this one is the fact that it does indeed feature top level main event Superstars, guys who have already been there. Each man has had his run with championship gold and each man has had a career full of accomplishments.

And they are getting yet another pay-per-view spotlight on a big night for the company.

The biggest argument that fans have against this is of course the most obvious; this match features no new Superstars.

Of course, the World Championship ladder match at Money in the Bank does indeed spotlight some of the company’s brightest younger talent. Dean Ambrose, Damien Sandow, Cody Rhodes, Antonio Cesaro, Jack Swagger, Wade Barrett and Fandango are the men who will be vying for the blue briefcase and a shot at the World Championship.

Check that, the World Championship.

The title considered by many to be WWE’s secondary championship is also the one that is very likely to be won by a younger star who has never held it before. And for many fans out there, that is not a good thing; it’s a great thing.

The fact is that fans love the next generation. The fresh faces from NXT are the ones who will certainly be the ones that carry the company forward and for many of the WWE faithful, there is no time like the present to get them prepared for the future.

So why did WWE book the other ladder contest as an “All-Star” bout? Why not include some guys in that match who have not been there yet? There are two reasons for this, in my view.

One is the fact that yes, the belief that the World Title is under the WWE Title in terms of importance is correct. Some may disagree with that notion but the truth is that if Vince McMahon ever decided to eliminate one belt, you better believe it would not be the one that John Cena is wearing.

Because of this, WWE is likely a little more open to taking a few chances when determining who will hold the World Championship. The guy who gets it will not necessarily be depended upon to carry a program or a pay-per-view in any significant way and thus has the freedom to take more chances and the freedom to grow.

For the WWE Championship to be placed on a younger Superstar however? All due respect to The Miz, but let’s not forget how that one turned out.

The second reason that the Raw Money in the Bank ladder bout is booked with all veterans is very simple; WWE is all about the high profile, star studded matches that can make money for the company. CM Punk, Sheamus, Christian, Daniel Bryan, Kane, Randy Orton and Rob Van Dam in the same match? With a ladder?

Seriously? Hoe do you not book that?

It’s a catch-22 situation to be sure. As long as the WWE Title is considered the main selling point of the company then it must be held and challenged by proven stars that can fill a house and draw some money. But as long as newer stars are not given a shot at the belt then they cannot progress to the point where they can actually get over enough and make some money themselves.

Of course, that’s what the World Title is there for.

The All-Stars competing in WWE’s Money in the Bank pay-per-view will bring it like no one else can. The combination that the company has booked is very accustomed to performing in high pressure environments and they will surely deliver again that night.

Even if some fans are ticked off about it.

Follow Tom on Twitter @tomclarkbr

Tom Clark is a WWE Featured Columnist & Consultant for Bleacher Report and a Contributor for JBL’s Layfield Report

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Tom Clark

Tom Clark is a WWE Featured Columnist & Consultant for Bleacher Report, a Contributor for JBL’s Layfield Report and a Contributor for Whatculture.com

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