When pro wrestling historians look back, they'll remember Seth Rollins as the...
Brock Lesnar Losing Could Be The Best Thing For WWE Business
Please back up off the ledge, don’t look down, and take one step at a time. It is okay that Brock Lesnar lost to John Cena at WWE Extreme Rules 2012. As a matter of a fact it may have been the best finish for business in the long run.
You would think that Vince McMahon just put the WWE championship on Ryborg with the way some people are reacting to Lesnar’s loss at Extreme Rules. Lost in the questionable booking move was a fantastic match that exceeded any expectations I had for Lesnar upon coming back to the WWE. Yet from the second the referee counted to three through Monday morning all anyone can talk about is how the WWE could book Cena to pin Lesnar.
There was nothing wrong with Cena pinning Lesnar. As a matter of a fact, it was the right move. Brock Lesnar is not going to be any less of a draw because he succumbed to a John Cena loaded punch. Business for the WWE is not going to decrease because all of the sudden Lesnar lost. The $5 million investment isn’t a dud. Quite frankly anyone that watched and studied Lesnar’s UFC career ( and I am sure that is Vince McMahon) knows that losing was the best thing for him in the UFC.
For those that aren’t aware here is a quick history lesson on Brock’s UFC success. Brock debuted with a lot of hype against former UFC champion Frank Mir. Brock dominated Mir but made a split second mistake which allowed him to get caught by Mir, tap, and lose the fight. Brock was then sent to the front of the line and had to start over and work his way back up to the top. All Brock talked about after losing to Mir was wanting to avenge his loss. Brock finally got the rematch with Mir after going on a winning streak and winning the UFC interim title. The promos building up their rematch were arguably the most profitable in UFC history. On a UFC Countdown special Lesnar watched the first fight and became so enraged he walked away and punched a door. Fans ate up the idea of Lesnar trying to avenge his loss to the tune of UFC 100 drawing the biggest buyrate in UFC history. Brock wound up becoming the biggest draw in UFC history. All of this and yet it all started with Brock losing his first UFC fight.
Yes this is a bit different because this isn’t Brock’s first-ever WWE match but it is his first WWE match in 8 years. What happened? Brock went in there and beat the holy hell out of Cena for over 20 minutes. Brock dominated the match and busted Cena up badly. Yet for a split second Brock made a mistake, a mistake you’d expect from someone who hasn’t wrestled in 8 years against a former WWE champion and he was caught. Sound familiar? See, it is okay to get off the ledge!
What if Brock won? It is a long time until WrestleMania as The Rock and Cena will tell you. What would you do with Brock until then? So he’ll wrestle Randy Orton, CM Punk, Triple H, and maybe Sheamus on the way to New Jersey and then what? He beats everyone, there aren’t a lot of strong opponents in the first place, and you are banking him staying over without looking human through WrestleMania. It could definitely work but the alternative here has greater potential in my opinion.
Now that Brock has lost he can become with Cena and the loss. Brock can work his way back to Cena in the interim. Fans can get behind the idea of Brock’s obsession with avenging his loss. Brock can start at the front and work with guys like Kofi Kingston on the way up to the big stars. Brock can even win the WWE championship on the way to an inevitable clash with Cena. The WWE can cut those same vignettes of Lesnar going absolutely mad watching the first match with Cena, etc. Finally Brock goes over Cena and leaves him laid out as most hoped he would in Chicago. There is huge money there. There is more money in that scenario in my opinion than Brock going over now and just going through the motions until WrestleMania.