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A bad John Cena is good for WWE business

In the last year I have read multiple articles on the subject of a John Cena heal turn. I am not usually the one to beat a dead horse but for some reason I feel like I need to pick up a stick and throw in my two cents concerning John Cena.

First of all I am a John Cena fan. The only thing about his current gimmick that I don’t like is the scripted promo’s but I could say that about a lot of the WWE right now. If you can’t cut a good promo then maybe you shouldn’t have a mic, but that is a discussion for a different time. I had been 100% against a John Cena heel turn until Summer Slam.

Timing is everything. The NWO took the wrestling world by storm because it was right combination of characters and it was the right time. If Sting had turned instead of Hogan the NWO angle would not have worked. The timing of the Austin 3:16 promo helped create arguable the most popular Superstar in WWE/WWF history. On the other side of that coin, the timing of the Stone Cold Steve Austin heel turn was way off. So it isn’t about whether or not Cena should be a heel, it is about when it makes the most sense in the story if that to take place. If you can’t see it, that time is now.

Cena is a classic face promoting hustle, loyalty, and respect. Very similar to Hogan’s character who told kids to eat their vitamins and say their prayers. There is no anti-hero in him which means a heel turn is a complete 180 from who he is now. He has always stood for what is right even when fans boo, a heel turn would go against everything he has promoted for the last several years. His fans wouldn’t be just angry, they would feel betrayed and he would have legit heat.

Cena has the perfect set-up. During his farewell speech the Monday night after Summer Slam fans made it clear that they didn’t want to hear from him. The man headlined a major PPV with a legit injury and got booed. Now he is sitting at home watching the fans he worked so hard for cheer for someone else. He gets to come back with a chip on his shoulder and turns his back on the fans that turned their back on him first. Cena really does works for the fans and fans really do boo him, which would make the heel turn seem real. Imagine the promo’s he could cut on the real emotion of being hated by the very people you love. The story line writes itself.

Cena has the ability to pull it off. He won’t look odd in a suit, he has the corporate smile, and he fits the part better than Orton. Don’t get me wrong, Orton is a great heel but he isn’t the face of the company no matter how many times we hear HHH says it. The best story lines are the one that are believable.

Cena is the perfect character to feud with Daniel Bryan. Their lives outside of the WWE are just as opposite as their characters inside WWE. Cena lives in Miami mansion while Bryan lives in the house he grew up in. Cena drives fancy cars, walks red carpets, and makes movies. If you watch Total Diva’s you see Bryan has to chop his own firewood. Again the angle writes itself and it’s real.

The WWE will most likely go with the predictable Summer Slam return that leads to a Mania main event. I wonder how long WCW would have lasted if they had not pulled the trigger with the NWO, sometimes the risk pays off.

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